One-Sided Versus Two-Sided Comparative Message Appeals for New Brand Introductions
Dados Bibliográficos
| ID | 2192209 |
|---|---|
| Autores | Michael Etgar, Stephen A Goodwin |
| Ano | 1982 |
| Volume | 8 |
| Fascículo | 4 |
| Páginas | 460 |
| Data de publicação | 1982-03-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | Journal of Consumer Research (JOURNAL) |
| Identificadores do periódico | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208888 |
| OpenAlex | W1977703122 |
| Idioma | EN |
| Citações recebidas | 13 |
| Referências citadas | 4 |
Michael Etgar, Stephen A. Goodwin; One-Sided versus Two-Sided Comparative Message Appeals for New Brand Introductions, Journal of Consumer Research, Volume
Advertising · Business · Library science · Computer Science · Consumer Market Behavior and Pricing · Corporate Identity and Reputation · Digital Communication and Language
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| Obras citantes distintas | 13 |
|---|---|
| Citações por ano | 0,35 |
| Intervalo de citações | 1989 - 2025 (37) |
| Velocidade de citação | recent |
| Altamente citado | Não |
| Tipos de citação | Neutras: 9 |