Araceli Galiano Coronil
Dados Biográficos
| ID | 3544048 |
|---|---|
| NOME | Araceli Galiano Coronil |
| PRENOMES | Araceli Galiano |
| SOBRENOME | Coronil |
| ASSINATURA | CORONIL A G |
| AFILIAÇÕES | Universidad de Cádiz |
| ORCID | 0000-0003-2270-0924 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 8 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 8 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2018 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 0 |
Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an original study on social media data, specifically Twitter, to analyze childhood NGOs, evaluating the success of their content (through the likes obtained by publications) from the perspective of soci…
Social marketing and happiness in employment. Evidences from Glassdoor
This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and pr…
Evaluation of an Experience of Academic Happiness through Football at University
The main objective of the university sport in Spain is the comprehensive training of the students. It sets out in the various state regulations in this respect. There is training in values within the comprehensive training that sporting activity should provide through Fair Play. This article aims to describe and evaluate an experience of training in values for the university students carried out by the Sports Department of the University of Cadiz…
Emociones positivas y marketing social en el Facebook de las ONGDs
Existe un gran interés por la comunidad académica en medir las emociones positivas. Bajo este paraguas, surge una importante literatura que empiezan a explorar estas emociones en el entorno del voluntariado de las ONGDs. Estas entidades emplean las redes sociales para comunicarse con la ciudadanía, siendo Facebook una de las más usadas ya que permite establecer una comunicación bidireccional con los usuarios. Desde esta perspectiva, el presente a…
Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children …
Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in the 6-12-year-age group. Many studies point to media as one of the contributing elements to this growth. In this sense, it should be noted that Spanish children are …
The Use of Social Digital Networks by NGDO from a Social Marketing Perspective
The social marketing paradigm has been changing due to the use of digital social networks. This causes Non-Governmental Development Organizations’ efforts to focus on achieving a greater reaction from the public in these communication channels. We propose that the way forward is to analyze aspects of messages that give rise to a greater response from the audience. In this regard, we have analyzed 3608 Facebook and Twitter publications with the co…
Desarrollo de un equipo docente en la coordinación del profesorado en el ámbito universitario
La coordinación en la docencia universitaria se ha establecido como uno de los elementos relevantes para el buen desempeño de la docencia y el buen desarrollo profesional y organizativo. Ante la identificación de la baja satisfacción de los alumnos del Grado de Marketing e Investigación de Mercados de la Universidad de Cádiz con la coordinación docente se plantea la creación de un equipo docente formado por profesores de dicho título con el objet…
Sem obras proeminentes nesta página.
Desarrollo de un equipo docente en la coordinación del profesorado en el ámbito universitario
La coordinación en la docencia universitaria se ha establecido como uno de los elementos relevantes para el buen desempeño de la docencia y el buen desarrollo profesional y organizativo. Ante la identificación de la baja satisfacción de los alumnos del Grado de Marketing e Investigación de Mercados de la Universidad de Cádiz con la coordinación docente se plantea la creación de un equipo docente formado por profesores de dicho título con el objet…
The Use of Social Digital Networks by NGDO from a Social Marketing Perspective
The social marketing paradigm has been changing due to the use of digital social networks. This causes Non-Governmental Development Organizations’ efforts to focus on achieving a greater reaction from the public in these communication channels. We propose that the way forward is to analyze aspects of messages that give rise to a greater response from the audience. In this regard, we have analyzed 3608 Facebook and Twitter publications with the co…
Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices
Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in the 6-12-year-age group. Many studies point to media as one of the contributing elements to this growth. In this sense, it should be noted that Spanish children are …
Emociones positivas y marketing social en el Facebook de las ONGDs
Existe un gran interés por la comunidad académica en medir las emociones positivas. Bajo este paraguas, surge una importante literatura que empiezan a explorar estas emociones en el entorno del voluntariado de las ONGDs. Estas entidades emplean las redes sociales para comunicarse con la ciudadanía, siendo Facebook una de las más usadas ya que permite establecer una comunicación bidireccional con los usuarios. Desde esta perspectiva, el presente a…
Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management
The growing number of children who are obese or overweight in certain countries or geographical areas is a fact, as evidenced by the continuous studies and reports on the subject, endorsed or carried out by the World Health Organisation and independent research. In this context, food and beverage advertising can contribute to this. The main objective of this research is to evaluate compliance with the Food and Drink Advertising Code for Children …
Evaluation of an Experience of Academic Happiness through Football at University
The main objective of the university sport in Spain is the comprehensive training of the students. It sets out in the various state regulations in this respect. There is training in values within the comprehensive training that sporting activity should provide through Fair Play. This article aims to describe and evaluate an experience of training in values for the university students carried out by the Sports Department of the University of Cadiz…
Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an original study on social media data, specifically Twitter, to analyze childhood NGOs, evaluating the success of their content (through the likes obtained by publications) from the perspective of soci…
Social marketing and happiness in employment. Evidences from Glassdoor
This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and pr…
Business (6 obras) · Political science (6 obras) · Psychology (6 obras) · Advertising (5 obras) · Marketing (5 obras) · Computer Science (4 obras) · Digital Marketing and Social Media (4 obras) · Happiness (4 obras) · Social marketing (4 obras) · Social Psychology (4 obras)