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ETHNOS_APP

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Hee Jae Lee

Dados Biográficos

ID6745561
NOMEHee Jae Lee
PRENOMESHee Jae
SOBRENOMELee
ASSINATURALEE H J
AFILIAÇÕESSyracuse University
ORCID0000-0002-7816-6444
VERIFICADOSim
TOTAL DE OBRAS4
TOTAL DE CITAÇÕES4
TOTAL COMO AUTOR4
TOTAL COMO EDITOR0
PRIMEIRO ANO DE PUBLICAÇÃO2015
ANO MAIS RECENTE DE PUBLICAÇÃO2023
ÍNDICE H1
  • Human versus Virtual Influencer

    Jeongwon Yang, Ploypin Chuenterawong et al.•ARTICLE•Journal of Interactive Advertising•2023

    Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert influences on social media. The unique features of VIs have the potential to overcome several shortcomings that plague human influencers (HIs) while maintaining the advantages of HIs. Hence, this study (1) compares the persuasiveness of HIs and VIs with different humanlike visual cues; (2) examines how interactivity and visual humanness interplay in determining sou…

  • Why People Became Hostile during the Covid-19 Pandemic

    Seo Yoon Lee, Se Jung Kim et al.•ARTICLE•Mass Communication & Society•2022•Citada por: 4•Referências: 14

    After the breakout of COVID-19, people debated whether the Trump administration or foreign countries (e.g., China and some European countries) were responsible for the global pandemic. The aim of the current study was to examine, based on attribution theory, why people blamed different actors and showed hostility toward them during the pandemic. Scholars have found that information obtained during a crisis could lead people to blame specific targ…

  • Adoption of Fad Diets through the Lens of the Diffusion of Innovations

    Open Access•Heejae Lee, Hee Jae Lee et al.•ARTICLE•Family and Consumer Sciences…•2021•Referências: 41

    Despite unconfirmed health benefits, consumers continue to adopt fad diets. Based on Rogers' (2003) diffusion of innovations theory, we investigate which attributes are related to adoption of three popular fad diets (ketogenic, paleolithic, and intermittent fasting) relative to the expert‐recommended Mediterranean diet. Binary logistic regression results using data from an online survey of 424 US adults revealed that a diet’s complexity was negat…

  • Callicarpa japonica Thunb. attenuates cigarette smoke-induced neutrophil inflammation and mucus secretion

    Open Access•Jae-Won Lee, Jae‐Won Lee et al.•ARTICLE•Journal of Ethnopharmacology•2015

  • Why People Became Hostile during the Covid-19 Pandemic

    Seo Yoon Lee, Se Jung Kim et al.•ARTICLE•Mass Communication & Society•2022•Citada por: 4•Referências: 14

    After the breakout of COVID-19, people debated whether the Trump administration or foreign countries (e.g., China and some European countries) were responsible for the global pandemic. The aim of the current study was to examine, based on attribution theory, why people blamed different actors and showed hostility toward them during the pandemic. Scholars have found that information obtained during a crisis could lead people to blame specific targ…

  • Callicarpa japonica Thunb. attenuates cigarette smoke-induced neutrophil inflammation and mucus secretion

    Open Access•Jae-Won Lee, Jae‐Won Lee et al.•ARTICLE•Journal of Ethnopharmacology•2015

  • Adoption of Fad Diets through the Lens of the Diffusion of Innovations

    Open Access•Heejae Lee, Hee Jae Lee et al.•ARTICLE•Family and Consumer Sciences…•2021•Referências: 41

    Despite unconfirmed health benefits, consumers continue to adopt fad diets. Based on Rogers' (2003) diffusion of innovations theory, we investigate which attributes are related to adoption of three popular fad diets (ketogenic, paleolithic, and intermittent fasting) relative to the expert‐recommended Mediterranean diet. Binary logistic regression results using data from an online survey of 424 US adults revealed that a diet’s complexity was negat…

  • Why People Became Hostile during the Covid-19 Pandemic

    Seo Yoon Lee, Se Jung Kim et al.•ARTICLE•Mass Communication & Society•2022•Citada por: 4•Referências: 14

    After the breakout of COVID-19, people debated whether the Trump administration or foreign countries (e.g., China and some European countries) were responsible for the global pandemic. The aim of the current study was to examine, based on attribution theory, why people blamed different actors and showed hostility toward them during the pandemic. Scholars have found that information obtained during a crisis could lead people to blame specific targ…

  • Human versus Virtual Influencer

    Jeongwon Yang, Ploypin Chuenterawong et al.•ARTICLE•Journal of Interactive Advertising•2023

    Virtual influencers (VIs) are computer-generated avatars whose purpose is to exert influences on social media. The unique features of VIs have the potential to overcome several shortcomings that plague human influencers (HIs) while maintaining the advantages of HIs. Hence, this study (1) compares the persuasiveness of HIs and VIs with different humanlike visual cues; (2) examines how interactivity and visual humanness interplay in determining sou…

Psychology (3 obras) · Biology (2 obras) · Business (2 obras) · Marketing (2 obras) · Medicine (2 obras) · Political science (2 obras) · Social Psychology (2 obras) · Advertising (1 obras) · Agriculture Sustainability and Environmental Impact (1 obras) · Attribution (1 obras)

Ethnos_APP • Projeto Open Source • Licença MIT • Frontend v2.0.0 • Privacidade e Cookies • Documentação da API: api.ethnos.app/docs • Código da API: GitHub • DOI: 10.5281/zenodo.17049435 • Código do Frontend: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae