Philip Palmgreen
Dados Biográficos
| ID | 75213 |
|---|---|
| NOME | Philip Palmgreen |
| PRENOMES | Philip |
| SOBRENOME | Palmgreen |
| ASSINATURA | PALMGREEN P |
| AFILIAÇÕES | University of Kentucky |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 19 |
| TOTAL DE CITAÇÕES | 142 |
| TOTAL COMO AUTOR | 19 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1979 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2012 |
| ÍNDICE H | 7 |
Sensation Seeking and Impulsivity
Although prior studies have shown that sensation seeking and impulsive decision-making are related to sexual risk-taking, it is still unclear whether these personality traits operate independently or synergistically. The purpose of this study was to elucidate the joint contribution of these personality traits to HIV and sexually transmitted disease (STD) risk behaviors using data from a large sample of sexually active young adults (N = 2,386). Re…
Reactions to Safer-Sex Public Service Announcement Message Features
For this article, we conducted a qualitative investigation of participants' reactions to five televised public service announcements (PSAs) that were aired as part of a large safer-sex mass media campaign to increase condom use among young adults. We conducted qualitative interviews ( N = 139) to determine which features of PSAs participants thought were most effective in terms of attention and recall, perceived realism of characters and situatio…
Adapting and applying a multiple domain model of condom use to Chinese college students
This study adapts a multiple domain model (MDM) to explain condom use among a sample of sexually active Chinese college students. A cross-sectional survey was conducted and structural equation modeling was used to test the proposed model. Preparatory behaviors, theory of reasoned action (TRA)/theory of planned behavior variables, impulsivity, length of relationship, and alcohol use were significant direct predictors of condom use. The results sug…
A 10-Year Systematic Review of HIV/Aids Mass Communication Campaigns
Reflections on Evaluating Health Communication Campaigns
The purpose of this special issue of Communication Methods and Measures is to promote a dialogue on the issue of health communication campaign outcome evaluation. The articles are based upon a one-day preconference that took place at the Tenth Biennial Kentucky Conference on Health Communication (KCHC) in Lexington, Kentucky, in April 2008. In the current article we reflect on these article contributions, discuss design elements used by these stu…
Interrupted Time-Series Designs for Evaluating Health Communication Campaigns
Interrupted time series (ITS) constitute a class of powerful quasi-experimental designs for evaluating health communication campaigns. This article: 1) describes the basic elements of time-series designs in general and interrupted time-series designs in particular; 2) discusses briefly some of the more widely recognized ITS designs in order of increasing methodological rigor; 3) introduces the two major types of time-series statistical analysis, …
Effects of the Office of National Drug Control Policy’s Marijuana Initiative Campaign on High-Sensation-Seeking Adolescents
Objectives. We evaluated the effects of the Marijuana Initiative portion of the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign on high-sensation-seeking and low-sensation-seeking adolescents. Methods. Personal interviews were conducted via laptop computers with independent monthly random samples of 100 youths from the same age cohort in each of 2 moderate-sized communities over 48 months (April 1999–March 2003) o…
Brief measures of sensation seeking for screening and large-scale surveys
Reliability and validity of a brief measure of sensation seeking
Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs
Drug prevention research has demonstrated the effectiveness of high sensation value messages in influencing drug-related attitudes and behaviors of high sensation seekers (HSS). While there is insight into what kinds of messages are most effective in persuading HSS, we have much less understanding of the cognitive and affective processes which lead to such outcomes. This study assessed the influence of perceived message sensation value and person…
Coming to America
Applications of a Theoretic Model of Information Exposure to Health Interventions
This paper describes an individual-differences model of information exposure which reflects the needs for novelty and sensation likely inherited as survival behaviors from humankind's ancient past. The model grew out of an earlier activation model developed to explain exposure to information about public affairs. After the model's biological basis is explained, it is proposed as a theory in deductive nomological form. Propositions are then deduce…
Attention, Need for Sensation, and Health Communication Campaigns
Although attention to novelty is no longer as vital to survival as in our ancient past, the attention value of novelty has major implications for contemporary human communication. It also is affected by individual differences in reactivity to intense and novel stimulation. The studies reported in this article involve the roles of attention and sensation seeking in responses to drug abuse prevention campaigns in the mass media. Early studies have …
A comparison of gratification models of media satisfaction
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis e…
Uses and Gratifications
(1984). Uses and Gratifications: A Theoretical Perspective. Annals of the International Communication Association: Vol. 8, Communication Yearbook 8, pp. 20-55
Media Gratifications and Choosing a Morning News Program
Relations Between Gratifications Sought and Obtained
This study investigated the relationship between gratifications sought (GS) from television news and gratifications obtained (GO) from network evening news programs Each GS correlated moderately to strongly with its corre sponding GO for the respondent's most-watched program. Correlations between each GS and noncorresponding GOs were generally much lower. In addition, the degree of dependence on a particular program was posi tively related to the…
An activation model of information exposure
This paper outlines and tests a two‐stage activation model of information exposure. A fundamental postulate is that human beings have individual levels of need for activation or arousal. If activation falls below or exceeds this level, individuals will tend to experience a negative affective state and will turn away from a given source of information. If activation remains within some acceptable range, the affective state will be more pleasant an…
Uses and Gratifications and Exposure To Public Television
A consistent problem with uses and gratifications research has been the failure to distinguish between gratifications sought and gratifications obtained. This study tested a discrepancy model constrasting gratifications sought from television in general with gratifications respondents perceived they obtained (or would obtain) from public television. The model successfully predicted level of exposure to PTV content among respondents who made their…
Uses and Gratifications and Exposure To Public Television
A consistent problem with uses and gratifications research has been the failure to distinguish between gratifications sought and gratifications obtained. This study tested a discrepancy model constrasting gratifications sought from television in general with gratifications respondents perceived they obtained (or would obtain) from public television. The model successfully predicted level of exposure to PTV content among respondents who made their…
Sensation Seeking and Impulsivity
Although prior studies have shown that sensation seeking and impulsive decision-making are related to sexual risk-taking, it is still unclear whether these personality traits operate independently or synergistically. The purpose of this study was to elucidate the joint contribution of these personality traits to HIV and sexually transmitted disease (STD) risk behaviors using data from a large sample of sexually active young adults (N = 2,386). Re…
Applications of a Theoretic Model of Information Exposure to Health Interventions
This paper describes an individual-differences model of information exposure which reflects the needs for novelty and sensation likely inherited as survival behaviors from humankind's ancient past. The model grew out of an earlier activation model developed to explain exposure to information about public affairs. After the model's biological basis is explained, it is proposed as a theory in deductive nomological form. Propositions are then deduce…
An activation model of information exposure
This paper outlines and tests a two‐stage activation model of information exposure. A fundamental postulate is that human beings have individual levels of need for activation or arousal. If activation falls below or exceeds this level, individuals will tend to experience a negative affective state and will turn away from a given source of information. If activation remains within some acceptable range, the affective state will be more pleasant an…
Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs
Drug prevention research has demonstrated the effectiveness of high sensation value messages in influencing drug-related attitudes and behaviors of high sensation seekers (HSS). While there is insight into what kinds of messages are most effective in persuading HSS, we have much less understanding of the cognitive and affective processes which lead to such outcomes. This study assessed the influence of perceived message sensation value and person…
A comparison of gratification models of media satisfaction
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis e…
Coming to America
Effects of the Office of National Drug Control Policy’s Marijuana Initiative Campaign on High-Sensation-Seeking Adolescents
Objectives. We evaluated the effects of the Marijuana Initiative portion of the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign on high-sensation-seeking and low-sensation-seeking adolescents. Methods. Personal interviews were conducted via laptop computers with independent monthly random samples of 100 youths from the same age cohort in each of 2 moderate-sized communities over 48 months (April 1999–March 2003) o…
Uses and Gratifications
(1984). Uses and Gratifications: A Theoretical Perspective. Annals of the International Communication Association: Vol. 8, Communication Yearbook 8, pp. 20-55
Media Gratifications and Choosing a Morning News Program
Attention, Need for Sensation, and Health Communication Campaigns
Although attention to novelty is no longer as vital to survival as in our ancient past, the attention value of novelty has major implications for contemporary human communication. It also is affected by individual differences in reactivity to intense and novel stimulation. The studies reported in this article involve the roles of attention and sensation seeking in responses to drug abuse prevention campaigns in the mass media. Early studies have …
Reactions to Safer-Sex Public Service Announcement Message Features
For this article, we conducted a qualitative investigation of participants' reactions to five televised public service announcements (PSAs) that were aired as part of a large safer-sex mass media campaign to increase condom use among young adults. We conducted qualitative interviews ( N = 139) to determine which features of PSAs participants thought were most effective in terms of attention and recall, perceived realism of characters and situatio…
Interrupted Time-Series Designs for Evaluating Health Communication Campaigns
Interrupted time series (ITS) constitute a class of powerful quasi-experimental designs for evaluating health communication campaigns. This article: 1) describes the basic elements of time-series designs in general and interrupted time-series designs in particular; 2) discusses briefly some of the more widely recognized ITS designs in order of increasing methodological rigor; 3) introduces the two major types of time-series statistical analysis, …
Uses and Gratifications and Exposure To Public Television
A consistent problem with uses and gratifications research has been the failure to distinguish between gratifications sought and gratifications obtained. This study tested a discrepancy model constrasting gratifications sought from television in general with gratifications respondents perceived they obtained (or would obtain) from public television. The model successfully predicted level of exposure to PTV content among respondents who made their…
Relations Between Gratifications Sought and Obtained
This study investigated the relationship between gratifications sought (GS) from television news and gratifications obtained (GO) from network evening news programs Each GS correlated moderately to strongly with its corre sponding GO for the respondent's most-watched program. Correlations between each GS and noncorresponding GOs were generally much lower. In addition, the degree of dependence on a particular program was posi tively related to the…
An activation model of information exposure
This paper outlines and tests a two‐stage activation model of information exposure. A fundamental postulate is that human beings have individual levels of need for activation or arousal. If activation falls below or exceeds this level, individuals will tend to experience a negative affective state and will turn away from a given source of information. If activation remains within some acceptable range, the affective state will be more pleasant an…
Uses and Gratifications
(1984). Uses and Gratifications: A Theoretical Perspective. Annals of the International Communication Association: Vol. 8, Communication Yearbook 8, pp. 20-55
Media Gratifications and Choosing a Morning News Program
A comparison of gratification models of media satisfaction
A largely neglected variable in mass media theory and research is media satisfaction. This is particularly true of uses and gratifications research, where the concept is mentioned frequently but few attempts have been made at operationalization. This study compares the abilities of six alternative gratification/expectancy‐value models to predict satisfaction with television news. The results of correlational and hierarchical regression analysis e…
Attention, Need for Sensation, and Health Communication Campaigns
Although attention to novelty is no longer as vital to survival as in our ancient past, the attention value of novelty has major implications for contemporary human communication. It also is affected by individual differences in reactivity to intense and novel stimulation. The studies reported in this article involve the roles of attention and sensation seeking in responses to drug abuse prevention campaigns in the mass media. Early studies have …
Applications of a Theoretic Model of Information Exposure to Health Interventions
This paper describes an individual-differences model of information exposure which reflects the needs for novelty and sensation likely inherited as survival behaviors from humankind's ancient past. The model grew out of an earlier activation model developed to explain exposure to information about public affairs. After the model's biological basis is explained, it is proposed as a theory in deductive nomological form. Propositions are then deduce…
Coming to America
Sensation seeking, perceived message sensation value, personal involvement, and processing of anti-marijuana PSAs
Drug prevention research has demonstrated the effectiveness of high sensation value messages in influencing drug-related attitudes and behaviors of high sensation seekers (HSS). While there is insight into what kinds of messages are most effective in persuading HSS, we have much less understanding of the cognitive and affective processes which lead to such outcomes. This study assessed the influence of perceived message sensation value and person…
Reliability and validity of a brief measure of sensation seeking
Brief measures of sensation seeking for screening and large-scale surveys
Effects of the Office of National Drug Control Policy’s Marijuana Initiative Campaign on High-Sensation-Seeking Adolescents
Objectives. We evaluated the effects of the Marijuana Initiative portion of the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign on high-sensation-seeking and low-sensation-seeking adolescents. Methods. Personal interviews were conducted via laptop computers with independent monthly random samples of 100 youths from the same age cohort in each of 2 moderate-sized communities over 48 months (April 1999–March 2003) o…
A 10-Year Systematic Review of HIV/Aids Mass Communication Campaigns
Reflections on Evaluating Health Communication Campaigns
The purpose of this special issue of Communication Methods and Measures is to promote a dialogue on the issue of health communication campaign outcome evaluation. The articles are based upon a one-day preconference that took place at the Tenth Biennial Kentucky Conference on Health Communication (KCHC) in Lexington, Kentucky, in April 2008. In the current article we reflect on these article contributions, discuss design elements used by these stu…
Interrupted Time-Series Designs for Evaluating Health Communication Campaigns
Interrupted time series (ITS) constitute a class of powerful quasi-experimental designs for evaluating health communication campaigns. This article: 1) describes the basic elements of time-series designs in general and interrupted time-series designs in particular; 2) discusses briefly some of the more widely recognized ITS designs in order of increasing methodological rigor; 3) introduces the two major types of time-series statistical analysis, …
Adapting and applying a multiple domain model of condom use to Chinese college students
This study adapts a multiple domain model (MDM) to explain condom use among a sample of sexually active Chinese college students. A cross-sectional survey was conducted and structural equation modeling was used to test the proposed model. Preparatory behaviors, theory of reasoned action (TRA)/theory of planned behavior variables, impulsivity, length of relationship, and alcohol use were significant direct predictors of condom use. The results sug…
Sensation Seeking and Impulsivity
Although prior studies have shown that sensation seeking and impulsive decision-making are related to sexual risk-taking, it is still unclear whether these personality traits operate independently or synergistically. The purpose of this study was to elucidate the joint contribution of these personality traits to HIV and sexually transmitted disease (STD) risk behaviors using data from a large sample of sexually active young adults (N = 2,386). Re…
Reactions to Safer-Sex Public Service Announcement Message Features
For this article, we conducted a qualitative investigation of participants' reactions to five televised public service announcements (PSAs) that were aired as part of a large safer-sex mass media campaign to increase condom use among young adults. We conducted qualitative interviews ( N = 139) to determine which features of PSAs participants thought were most effective in terms of attention and recall, perceived realism of characters and situatio…
Psychology (17 obras) · Social Psychology (12 obras) · Computer Science (10 obras) · Medicine (8 obras) · Social Psychology (8 obras) · Media Influence and Health (7 obras) · Sensation Seeking (7 obras) · Adventure Sports and Sensation Seeking (5 obras) · Advertising (5 obras) · Behavioral Health and Interventions (3 obras)