Effects of the Office of National Drug Control Policy’s Marijuana Initiative Campaign on High-Sensation-Seeking Adolescents

Dados Bibliográficos

ID11020162
AutoresPhilip Palmgreen (Philip Palmgreen and Lewis Donohew are with the Department of Communication and Elizabeth P. Lorch is with the Department of Psychology, University of Kentucky, Lexington. Michael T. Stephenson is with the Department of Communication, Texas A & M University, College Station. Rick H. Hoyle is with the Department of Psychology, Duke University, Durham, NC.), Elizabeth Pugzles Lorch (Duke University), Michael T Stephenson (0000-0002-2626-3488, Philip Palmgreen and Lewis Donohew are with the Department of Communication and Elizabeth P. Lorch is with the Department of Psychology, University of Kentucky, Lexington. Michael T. Stephenson is with the Department of Communication, Texas A & M University, College Station. Rick H. Hoyle is with the Department of Psychology, Duke University, Durham, NC.), Rick H Hoyle (0000-0003-0900-2814, Philip Palmgreen and Lewis Donohew are with the Department of Communication and Elizabeth P. Lorch is with the Department of Psychology, University of Kentucky, Lexington. Michael T. Stephenson is with the Department of Communication, Texas A & M University, College Station. Rick H. Hoyle is with the Department of Psychology, Duke University, Durham, NC.), Lewis Donohew (Philip Palmgreen and Lewis Donohew are with the Department of Communication and Elizabeth P. Lorch is with the Department of Psychology, University of Kentucky, Lexington. Michael T. Stephenson is with the Department of Communication, Texas A & M University, College Station. Rick H. Hoyle is with the Department of Psychology, Duke University, Durham, NC.)
Ano2007
Volume97
Fascículo9
Páginas1644-1649
Data de publicação2007-09-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoAmerican Journal of Public Health (JOURNAL)
Identificadores do periódicoISSN: 0090-0036 • E-ISSN: 1541-0048
EditoraAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2005.072843
PMID17395843
PMCIDPMC1963301
OpenAlexW2154746796
IdiomaEN
Citações recebidas24
Referências citadas14

Objectives. We evaluated the effects of the Marijuana Initiative portion of the Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign on high-sensation-seeking and low-sensation-seeking adolescents. Methods. Personal interviews were conducted via laptop computers with independent monthly random samples of 100 youths from the same age cohort in each of 2 moderate-sized communities over 48 months (April 1999–March 2003) of the campaign, including the critical first 6 months of the 9-month initiative. The start of the initiative was treated as an “interruption” in time-series analyses of the combined community sample. Results. The Marijuana Initiative reversed upward developmental trends in 30-day marijuana use among high-sensation-seeking adolescents (P Conclusions. Substance use prevention campaigns can be effective within an approach using dramatic negative-consequence messages targeted to high-sensation seekers

Environmental health · Population · Sensation Seeking · Cannabis and Cannabinoid Research · Demography · Medicine · Psychology · Smoking Behavior and Cessation · Social Psychology · Substance Abuse Treatment and Outcomes