Sofía Blanco-Moreno
Dados Biográficos
| ID | 7576164 |
|---|---|
| NOME | Sofía Blanco-Moreno |
| PRENOMES | Sofía |
| SOBRENOME | Blanco-Moreno |
| ASSINATURA | BLANCO-MORENO S |
| AFILIAÇÕES | Universidad de León |
| ORCID | 0000-0001-9959-6876 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAÇÕES | 0 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2024 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2025 |
| ÍNDICE H | 0 |
AI-powered insights
[EN] The goal of this doctoral dissertation is twofold: first, to establish a new methodology that leverages the continuous generation of user-generated content on social media to analyse tourist destinations (objectives 1 to 4); and second, to understand how tourists construct and reveal their experiences at a destination based on their behaviour and interactions (objectives 5 to 12). This dual approach ensures that the research not only contrib…
What do you do or with whom? Understanding happiness with the tourism experience
More and more tourists are sharing their experiences on their social media through a combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on analyzing tourists’ visual content in relation to tourism destinations. To address this gap in literature, this study explores how and with whom users express the greatest happiness in holiday destinations, and how they share it with their community, through a mixed me…
Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an original study on social media data, specifically Twitter, to analyze childhood NGOs, evaluating the success of their content (through the likes obtained by publications) from the perspective of soci…
Social marketing and happiness in employment. Evidences from Glassdoor
This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and pr…
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What do you do or with whom? Understanding happiness with the tourism experience
More and more tourists are sharing their experiences on their social media through a combination of photos, texts, and hashtags. But there is a scarcity of studies in literature on analyzing tourists’ visual content in relation to tourism destinations. To address this gap in literature, this study explores how and with whom users express the greatest happiness in holiday destinations, and how they share it with their community, through a mixed me…
Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter
The role of Non-Governmental Organizations (NGOs) in disseminating and protecting children’s rights is fundamental by increasing society’s knowledge about the reality that children face, thus mobilizing citizen attention. In this paper, we present an original study on social media data, specifically Twitter, to analyze childhood NGOs, evaluating the success of their content (through the likes obtained by publications) from the perspective of soci…
Social marketing and happiness in employment. Evidences from Glassdoor
This research contributes to happiness management theories by empirically demonstrating how positive work environments enhance productivity, loyalty, and creativity. These insights show how leadership quality, work-life balance, and recognition contribute to workplace happiness, enhancing productivity, loyalty, and creativity. Such feedback aids job seekers in making informed decisions, helps companies improve practices and attract talent, and pr…
AI-powered insights
[EN] The goal of this doctoral dissertation is twofold: first, to establish a new methodology that leverages the continuous generation of user-generated content on social media to analyse tourist destinations (objectives 1 to 4); and second, to understand how tourists construct and reveal their experiences at a destination based on their behaviour and interactions (objectives 5 to 12). This dual approach ensures that the research not only contrib…
Digital Marketing and Social Media (4 obras) · Psychology (3 obras) · Business (2 obras) · Computer Science (2 obras) · Diverse Aspects of Tourism Research (2 obras) · Happiness (2 obras) · Marketing (2 obras) · Political science (2 obras) · Social media (2 obras) · Social Psychology (2 obras)