John E G Bateson
Dados Biográficos
| ID | 821446 |
|---|---|
| NOME | John E G Bateson |
| PRENOMES | John E G |
| SOBRENOME | Bateson |
| ASSINATURA | BATESON J E G |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAÇÕES | 32 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1991 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 1992 |
| ÍNDICE H | 2 |
The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting
In the study of consumers' evaluation of the service setting, laboratory experiments using environmental simulations provide researchers with a level of control that can otherwise be difficult to achieve in field studies. This article demonstrates that photographic slides and videotapes, used as environmental simulations in testing a theory of crowding, have ecological validity. The same theoretical model is tested with data obtained from a field…
Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience
Perceived control is proposed to be a crucial variable in mediating the consumer's emotional and behavioral responses to the physical environment and the contact personnel that constitute the service encounter. Results of an experimental test of this proposition confirm the importance of perceived control in mediating the effects of two situational features of the encounter—consumer density (the number of consumers that are present in a service s…
Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience
Perceived control is proposed to be a crucial variable in mediating the consumer's emotional and behavioral responses to the physical environment and the contact personnel that constitute the service encounter. Results of an experimental test of this proposition confirm the importance of perceived control in mediating the effects of two situational features of the encounter—consumer density (the number of consumers that are present in a service s…
The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting
In the study of consumers' evaluation of the service setting, laboratory experiments using environmental simulations provide researchers with a level of control that can otherwise be difficult to achieve in field studies. This article demonstrates that photographic slides and videotapes, used as environmental simulations in testing a theory of crowding, have ecological validity. The same theoretical model is tested with data obtained from a field…
Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience
Perceived control is proposed to be a crucial variable in mediating the consumer's emotional and behavioral responses to the physical environment and the contact personnel that constitute the service encounter. Results of an experimental test of this proposition confirm the importance of perceived control in mediating the effects of two situational features of the encounter—consumer density (the number of consumers that are present in a service s…
The Ecological Validity of Photographic Slides and Videotapes in Simulating the Service Setting
In the study of consumers' evaluation of the service setting, laboratory experiments using environmental simulations provide researchers with a level of control that can otherwise be difficult to achieve in field studies. This article demonstrates that photographic slides and videotapes, used as environmental simulations in testing a theory of crowding, have ecological validity. The same theoretical model is tested with data obtained from a field…
Business (2 obras) · Cognitive psychology (2 obras) · Computer Science (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Crowding (2 obras) · Marketing (2 obras) · Marketing (2 obras) · Psychology (2 obras) · Service (business) (2 obras) · Advertising (1 obras)