Tamara Gajić
Dados Biográficos
| ID | 878428 |
|---|---|
| NOME | Tamara Gajić |
| PRENOMES | Tamara |
| SOBRENOME | Gajić |
| ASSINATURA | GAJIĆ T |
| AFILIAÇÕES | Serbian Academy of Sciences and Arts |
| ORCID | 0000-0003-3016-8368 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 23 |
| TOTAL DE CITAÇÕES | 5 |
| TOTAL COMO AUTOR | 23 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2014 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2026 |
| ÍNDICE H | 1 |
Transforming Tradition
Artificial intelligence (AI) is increasingly being associated with the ways in which cultural heritage is preserved, presented, and promoted in tourism. Although AI offers new opportunities to enhance the visibility of gastronomic heritage, important questions remain regarding its relationship with authenticity, commercialization, and cultural identity. The aim of this study is to examine the role of AI in the transformation and preservation of S…
Fear of crowding and overtourism
One of the most visible manifestations of overtourism is crowding; however, little is known about the psychological mechanisms through which crowds affect tourists. This paper presents the Fear of Crowding scale and supports its validity by demonstrating that it represents not merely a perception of density or risk, but a distinct emotional response with tangible behavioral implications. Based on data collected from three European countries, Serb…
A systematic review of geographical education of students through STEM
Teaching geography through Science, Technology, Engineering, and Mathematics (STEM) is often cited as a rational and effective way to provide students with quality and experience-based education. However, a general methodology for STEM-based geography education has not been developed worldwide. Even the theoretical and methodological issues have not been systematically studied. This can be attributed to the small number of published research pape…
A systematic literature review of the global experience of applying the gamification approach in teaching school geography
The rapid development of innovative learning technologies in recent years has served as a basis for the transition from traditional teaching methods to interactive, learner-centered approaches. Among such methods, gamification is recognized as a promising pedagogical tool aimed at increasing students’ interest, motivation and engagement in learning. This article proposes a systematic literature review (SLR) of research on the use of gamification …
Assessing the Impact of Tourism on the Development of Economic and Geopolitical Relations of the Countries of Central Asia
The paper focuses on how tourism contributes to the formation of economic development and geopolitical relationships between the states of Central Asia, specifically, Kazakhstan, Kyrgyzstan, Uzbekistan, and Tajikistan. Despite the historical, cultural and geographical connections that are strong in this region, particularly through the story of the Silk Road, tourism remains an unbalanced part of the regional agenda of development and integration…
Can the Farm-to-Fork Strategy Be Effectively Reinforced by Agritourism in Developing Areas? Insights From Neighboring Post-Communist Countries
The study investigates how farm stay owners in Serbia and Hungary understand and implement the Farm-to-Fork (F2F) strategy, with a focus on tourism sustainability and community development. It aims to examine perceptions of food quality and safety and assess readiness to adopt sustainable agricultural practices.The research is based on survey data collected from farm stay owners in both countries. Cluster analysis was employed to identify dominan…
From Heritage Preservation to Sustainable Transition
This paper examines how forest by-products (potash, tar, resin and charcoal—PoTaRCh), with a special focus on charcoal production, are presented in contemporary heritage tourism and how different communication frameworks influence the audience’s perceptions and intentions in the context of low-carbon development. The research is based on a combined methodological approach. Qualitative analysis of 70 communication units from the field of heritage …
Are urban and rural destinations competitors or complements? A Hotelling model perspective on Serbia’s tourism future
The given research discusses the question of whether urban and rural destinations in Serbia are competitors or supplements and the consequences of introducing the integrated Tourist Combo Card instrument. With the help of the survey data and interviews, using the Hotelling model made it possible to quantify the preferences of tourists and simulate the potential types of behaviour. The findings support a strong complement: there is a consistent pr…
Artificial Intelligence in Gastronomic Heritage Preservation
Gastronomic tourism heritage represents a significant segment of intangible cultural heritage, reflecting traditional knowledge, local identity, and long-standing culinary practices. The contemporary development of digital technologies, particularly artificial intelligence (AI), opens new possibilities for its preservation, documentation, and sustainable interpretation within cultural tourism. The aim of this research is to examine the role of ar…
Analysis of the Current State and Dynamics of Tourism Industry Development in Akmola Region, Kazakhstan
Despite Kazakhstan’s unique natural and climatic features, rich recreational potential, and developed sanatorium infrastructure, the country has not yet become a competitive international tourist destination. In particular, the Akmola reg ion, which has notable natural assets, remains underdeveloped in terms of tourism, and its potential is not effectively utilized to attract foreign tourists. This study aims to analyze the current state of touri…
Geographical Indications as Attractors for Rural Tourism
Geographical indications (GIs) play a critical role in preserving authenticity and tradition in production, as products with GIs often carry rich histories and are associated with specific production methods characteristic of particular regions. This study investigates tourists' perceptions of geographical indications and their role in enhancing rural tourism and fostering economic development in Serbia, a non-EU country seeking sustainable devel…
Forecasting Technology Acceptance in Tourism and Hospitality
This study investigates the factors that shape the adoption and implementation of digital technologies in the tourism and hospitality sector of the Akmola region in Kazakhstan, employing an extended version of the Technology Acceptance Model (TAM). Focusing on a developing market context, the research analyses how users perceive the usefulness and ease of use of technology, how their attitudes and behavioural intentions influence their decisions,…
Understanding the Contribution of Turkic Petroglyphs to Cultural Tourism Development in Central Asia
The petroglyphs of Central Asia represent a distinctive form of symbolic and visual heritage that is gaining relevance in scholarly debates on cultural tourism, regional identity, and sustainable development. Although their archaeological importance has long been recognized, their integration into contemporary tourism planning remains conceptually fragmented and underexplored. This study provides a systematic and meta-analytic synthesis of scient…
Revolutionizing the hospitality industry
Purpose The study aims to examine how AI contributes to food waste reduction and improves operational efficiency in the hospitality sector. In the context of sustainability, the research investigates AI’s role in inventory management, process automation and waste tracking. The findings provide insights into the potential of AI technologies to optimize kitchen operations, reduce environmental footprints and enhance resource utilization. The result…
The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia
Purpose To evaluate some of the current discussions about the possible impacts of social networks on the development of gastronomy in the Republic of Serbia. There could be either positive and/or negative impacts and this viewpoint provides some reflection on what the future might hold for some if not many tourism destinations in Serbia and the region when the tourism industry restarts after the pandemic of Covid-19 virus. Design/methodology/appr…
Preservation of Vernacular Cultural Landscape and Sustainable Tourism
This research examines the role of preserving the vernacular cultural landscape in sustainable tourism, with a focus on the Stara Planina area in Serbia. The goal was to determine how the perception of cultural heritage preservation, the use of resources and the impact of European regulations shape attitudes about sustainable tourism among tourists and local residents. Using structural equation modeling (SEM), multiple group analysis (MGA), and m…
Does Empowerment of National Minorities Through Sustainable Ethnic Tourism Overcome Prejudices? Lessons From Serbia
This study analyses the perceptions and attitudes of national minorities in Serbia towards the impact of ethnic tourism on the preservation of their cultural identity, economic benefits, the reduction of prejudices and the future development of ethnic‐tourism. Using a qualitative approach, semi‐structured interviews were conducted with members of different national minorities: Slovaks, Hungarians, Bosniaks, Ruthenians, Vlachs and Roma. Thematic a…
Development Perspectives of Rural Tourism Policy – a Comparative Study of Rural Tourism Competitiveness Based on Perceptions of Tourism Workers in Slovenia and Serbia
This paper deals with the development of rural areas in Slovenia and Serbia. The article identifies the main characteristics of rural tourism competitiveness in Slovenia and Serbia, analysing the main contributions and making a series of proposals to guide a future research agenda. The aim of the paper is simplified and clarified around one clearly defined objective: point out the competitiveness of rural tourism. The data for this study was coll…
The power of fears in the travel decision – covid-19 against lack of money
Purpose During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types of fears exist in certain psychological groups, and which of the fears strongly influence the decision to travel. Design/methodology/approach The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determina…
Application of the analytic hierarchy process in the selection of traditional food criteria in Vojvodina (Serbia)
Vojvodina Province (Northern Serbia) represents a multicultural area inhabited by around thirty nations and national or ethnic groups with their authentic tradition and culture. The gastronomy of Vojvodina has been forming as a reflection of geographic characteristics-natural conditions and social events in this area. The life numerous nations share on this fertile soil of Vojvodina has initiated mutual impact of various customs, which contribute…
The Role of Organizational Justice in Relationship Between Leader and Member (Lmx) in the Service Sector
This research examines individual and organizational qualities in the relations of leaders and followers and their perception of the dimensions of organizational justice. Past results of various studies have shown that organizational justice has a positively influences LMX realities, but also that it is a predictor of the quality level of LMX. The analysis covered 200 respondents in the service sector in Serbia, and correlation and regression wer…
Women’s empowerment through self-employment in tourism
Opportunities for tourism development and cooperation in the region by improving the quality of tourism services – the ‘Danube Cycle Route’ case study
The Danube Cycle Route connects countries, various cultures and traditions and has favourable trends in the development of tourism in the region. Improving the quality of supply of the Route in the Bijelo Brdo (Croatia) – Petrovaradin (Serbia) section, in terms of investment in road infrastructure, signs for tourists and designing thematic maps and guides, might strengthen cross-border cooperation between Croatia and Serbia, which would result in…
Women’s empowerment through self-employment in tourism
Does Empowerment of National Minorities Through Sustainable Ethnic Tourism Overcome Prejudices? Lessons From Serbia
This study analyses the perceptions and attitudes of national minorities in Serbia towards the impact of ethnic tourism on the preservation of their cultural identity, economic benefits, the reduction of prejudices and the future development of ethnic‐tourism. Using a qualitative approach, semi‐structured interviews were conducted with members of different national minorities: Slovaks, Hungarians, Bosniaks, Ruthenians, Vlachs and Roma. Thematic a…
Application of the analytic hierarchy process in the selection of traditional food criteria in Vojvodina (Serbia)
Vojvodina Province (Northern Serbia) represents a multicultural area inhabited by around thirty nations and national or ethnic groups with their authentic tradition and culture. The gastronomy of Vojvodina has been forming as a reflection of geographic characteristics-natural conditions and social events in this area. The life numerous nations share on this fertile soil of Vojvodina has initiated mutual impact of various customs, which contribute…
Opportunities for tourism development and cooperation in the region by improving the quality of tourism services – the ‘Danube Cycle Route’ case study
The Danube Cycle Route connects countries, various cultures and traditions and has favourable trends in the development of tourism in the region. Improving the quality of supply of the Route in the Bijelo Brdo (Croatia) – Petrovaradin (Serbia) section, in terms of investment in road infrastructure, signs for tourists and designing thematic maps and guides, might strengthen cross-border cooperation between Croatia and Serbia, which would result in…
The Role of Organizational Justice in Relationship Between Leader and Member (Lmx) in the Service Sector
This research examines individual and organizational qualities in the relations of leaders and followers and their perception of the dimensions of organizational justice. Past results of various studies have shown that organizational justice has a positively influences LMX realities, but also that it is a predictor of the quality level of LMX. The analysis covered 200 respondents in the service sector in Serbia, and correlation and regression wer…
Women’s empowerment through self-employment in tourism
Application of the analytic hierarchy process in the selection of traditional food criteria in Vojvodina (Serbia)
Vojvodina Province (Northern Serbia) represents a multicultural area inhabited by around thirty nations and national or ethnic groups with their authentic tradition and culture. The gastronomy of Vojvodina has been forming as a reflection of geographic characteristics-natural conditions and social events in this area. The life numerous nations share on this fertile soil of Vojvodina has initiated mutual impact of various customs, which contribute…
The power of fears in the travel decision – covid-19 against lack of money
Purpose During the pandemic, two types of fear were identified that occur significantly in all groups or profiles of people. The aim of this paper is to determine which of the two types of fears exist in certain psychological groups, and which of the fears strongly influence the decision to travel. Design/methodology/approach The VALS 2 method and standardized questionnaire were used for the segmentation of the tourist market or for the determina…
Does Empowerment of National Minorities Through Sustainable Ethnic Tourism Overcome Prejudices? Lessons From Serbia
This study analyses the perceptions and attitudes of national minorities in Serbia towards the impact of ethnic tourism on the preservation of their cultural identity, economic benefits, the reduction of prejudices and the future development of ethnic‐tourism. Using a qualitative approach, semi‐structured interviews were conducted with members of different national minorities: Slovaks, Hungarians, Bosniaks, Ruthenians, Vlachs and Roma. Thematic a…
Development Perspectives of Rural Tourism Policy – a Comparative Study of Rural Tourism Competitiveness Based on Perceptions of Tourism Workers in Slovenia and Serbia
This paper deals with the development of rural areas in Slovenia and Serbia. The article identifies the main characteristics of rural tourism competitiveness in Slovenia and Serbia, analysing the main contributions and making a series of proposals to guide a future research agenda. The aim of the paper is simplified and clarified around one clearly defined objective: point out the competitiveness of rural tourism. The data for this study was coll…
Analysis of the Current State and Dynamics of Tourism Industry Development in Akmola Region, Kazakhstan
Despite Kazakhstan’s unique natural and climatic features, rich recreational potential, and developed sanatorium infrastructure, the country has not yet become a competitive international tourist destination. In particular, the Akmola reg ion, which has notable natural assets, remains underdeveloped in terms of tourism, and its potential is not effectively utilized to attract foreign tourists. This study aims to analyze the current state of touri…
Geographical Indications as Attractors for Rural Tourism
Geographical indications (GIs) play a critical role in preserving authenticity and tradition in production, as products with GIs often carry rich histories and are associated with specific production methods characteristic of particular regions. This study investigates tourists' perceptions of geographical indications and their role in enhancing rural tourism and fostering economic development in Serbia, a non-EU country seeking sustainable devel…
Forecasting Technology Acceptance in Tourism and Hospitality
This study investigates the factors that shape the adoption and implementation of digital technologies in the tourism and hospitality sector of the Akmola region in Kazakhstan, employing an extended version of the Technology Acceptance Model (TAM). Focusing on a developing market context, the research analyses how users perceive the usefulness and ease of use of technology, how their attitudes and behavioural intentions influence their decisions,…
Understanding the Contribution of Turkic Petroglyphs to Cultural Tourism Development in Central Asia
The petroglyphs of Central Asia represent a distinctive form of symbolic and visual heritage that is gaining relevance in scholarly debates on cultural tourism, regional identity, and sustainable development. Although their archaeological importance has long been recognized, their integration into contemporary tourism planning remains conceptually fragmented and underexplored. This study provides a systematic and meta-analytic synthesis of scient…
Revolutionizing the hospitality industry
Purpose The study aims to examine how AI contributes to food waste reduction and improves operational efficiency in the hospitality sector. In the context of sustainability, the research investigates AI’s role in inventory management, process automation and waste tracking. The findings provide insights into the potential of AI technologies to optimize kitchen operations, reduce environmental footprints and enhance resource utilization. The result…
The effect of social networks on the development of gastronomy – the way forward to the development of gastronomy tourism in Serbia
Purpose To evaluate some of the current discussions about the possible impacts of social networks on the development of gastronomy in the Republic of Serbia. There could be either positive and/or negative impacts and this viewpoint provides some reflection on what the future might hold for some if not many tourism destinations in Serbia and the region when the tourism industry restarts after the pandemic of Covid-19 virus. Design/methodology/appr…
Preservation of Vernacular Cultural Landscape and Sustainable Tourism
This research examines the role of preserving the vernacular cultural landscape in sustainable tourism, with a focus on the Stara Planina area in Serbia. The goal was to determine how the perception of cultural heritage preservation, the use of resources and the impact of European regulations shape attitudes about sustainable tourism among tourists and local residents. Using structural equation modeling (SEM), multiple group analysis (MGA), and m…
Transforming Tradition
Artificial intelligence (AI) is increasingly being associated with the ways in which cultural heritage is preserved, presented, and promoted in tourism. Although AI offers new opportunities to enhance the visibility of gastronomic heritage, important questions remain regarding its relationship with authenticity, commercialization, and cultural identity. The aim of this study is to examine the role of AI in the transformation and preservation of S…
Fear of crowding and overtourism
One of the most visible manifestations of overtourism is crowding; however, little is known about the psychological mechanisms through which crowds affect tourists. This paper presents the Fear of Crowding scale and supports its validity by demonstrating that it represents not merely a perception of density or risk, but a distinct emotional response with tangible behavioral implications. Based on data collected from three European countries, Serb…
A systematic review of geographical education of students through STEM
Teaching geography through Science, Technology, Engineering, and Mathematics (STEM) is often cited as a rational and effective way to provide students with quality and experience-based education. However, a general methodology for STEM-based geography education has not been developed worldwide. Even the theoretical and methodological issues have not been systematically studied. This can be attributed to the small number of published research pape…
A systematic literature review of the global experience of applying the gamification approach in teaching school geography
The rapid development of innovative learning technologies in recent years has served as a basis for the transition from traditional teaching methods to interactive, learner-centered approaches. Among such methods, gamification is recognized as a promising pedagogical tool aimed at increasing students’ interest, motivation and engagement in learning. This article proposes a systematic literature review (SLR) of research on the use of gamification …
Assessing the Impact of Tourism on the Development of Economic and Geopolitical Relations of the Countries of Central Asia
The paper focuses on how tourism contributes to the formation of economic development and geopolitical relationships between the states of Central Asia, specifically, Kazakhstan, Kyrgyzstan, Uzbekistan, and Tajikistan. Despite the historical, cultural and geographical connections that are strong in this region, particularly through the story of the Silk Road, tourism remains an unbalanced part of the regional agenda of development and integration…
Can the Farm-to-Fork Strategy Be Effectively Reinforced by Agritourism in Developing Areas? Insights From Neighboring Post-Communist Countries
The study investigates how farm stay owners in Serbia and Hungary understand and implement the Farm-to-Fork (F2F) strategy, with a focus on tourism sustainability and community development. It aims to examine perceptions of food quality and safety and assess readiness to adopt sustainable agricultural practices.The research is based on survey data collected from farm stay owners in both countries. Cluster analysis was employed to identify dominan…
From Heritage Preservation to Sustainable Transition
This paper examines how forest by-products (potash, tar, resin and charcoal—PoTaRCh), with a special focus on charcoal production, are presented in contemporary heritage tourism and how different communication frameworks influence the audience’s perceptions and intentions in the context of low-carbon development. The research is based on a combined methodological approach. Qualitative analysis of 70 communication units from the field of heritage …
Are urban and rural destinations competitors or complements? A Hotelling model perspective on Serbia’s tourism future
The given research discusses the question of whether urban and rural destinations in Serbia are competitors or supplements and the consequences of introducing the integrated Tourist Combo Card instrument. With the help of the survey data and interviews, using the Hotelling model made it possible to quantify the preferences of tourists and simulate the potential types of behaviour. The findings support a strong complement: there is a consistent pr…
Artificial Intelligence in Gastronomic Heritage Preservation
Gastronomic tourism heritage represents a significant segment of intangible cultural heritage, reflecting traditional knowledge, local identity, and long-standing culinary practices. The contemporary development of digital technologies, particularly artificial intelligence (AI), opens new possibilities for its preservation, documentation, and sustainable interpretation within cultural tourism. The aim of this research is to examine the role of ar…
Tourism (19 obras) · Diverse Aspects of Tourism Research (14 obras) · Business (8 obras) · Geography (7 obras) · Marketing (7 obras) · Culinary Culture and Tourism (6 obras) · Cultural heritage (5 obras) · Regional science (5 obras) · Hospitality (4 obras) · Perception (4 obras)