Application of the analytic hierarchy process in the selection of traditional food criteria in Vojvodina (Serbia)
Dados Bibliográficos
| ID | 5166265 |
|---|---|
| Autores | Ivana Blešić (0000-0003-2534-3280, South Ural State University, autor correspondente), Marko D Petrović (0000-0002-6561-0307, South Ural State University), Tamara Gajić (0000-0003-3016-8368, Singidunum University), Tatiana Tretiakova, Tatiana N Tretiakova (0000-0002-3525-5121, South Ural State University), Miroslav D Vujičić (0000-0003-0003-7869, University of Novi Sad), Miroslav Vujičić (0000-0002-5535-0978), Julia Syromiatnikova, Julia A Syromiatnikova (0000-0003-3375-3909, South Ural State University) |
| Ano | 2021 |
| Volume | 8 |
| Fascículo | 1 |
| Data de publicação | 2021-12-01 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Journal of Ethnic Foods (JOURNAL) |
| Identificadores do periódico | ISSN: 2352-6181 • E-ISSN: 2352-619X |
| Editora | Springer Science and Business Media LLC (PUBLISHER) |
| DOI | 10.1186/s42779-021-00096-2 |
| OpenAlex | W3194835394 |
| Idioma | EN |
| Citações recebidas | 3 |
| Referências citadas | 51 |
Vojvodina Province (Northern Serbia) represents a multicultural area inhabited by around thirty nations and national or ethnic groups with their authentic tradition and culture. The gastronomy of Vojvodina has been forming as a reflection of geographic characteristics-natural conditions and social events in this area. The life numerous nations share on this fertile soil of Vojvodina has initiated mutual impact of various customs, which contributed to the creation of a unique and specific Vojvodina cuisine. In this paper, mixed-method research approach was applied. The application of the analytic hierarchy process (AHP) method was preceded by a survey research on the sample of 289 guests in the restaurants on the territory of Vojvodina. The aim of the research was to define the key motives when choosing a traditional Vojvodina dish. In the second stage, AHP model was used for ranking factors significant for choosing traditional food by 29 experts in the field of hospitality and gastronomy. The result shows that Sensory appeal is the most important criterion for choosing traditional food in restaurants by the experts, followed by Health concern, and Familiarity
Analytic hierarchy process · Business · Ethnic group · Gastronomy · Geography · Hospitality · Multiculturalism · Operations research · Social science · Sociology · Tourism · Anthropology · Computer Science · Culinary Culture and Tourism · Global Trade and Competitiveness · Mathematics · Regional Development and Management Studies · Marketing
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| Obras citantes distintas | 3 |
|---|---|
| Citações por ano | 0,75 |
| Intervalo de citações | 2022 - 2025 (4) |
| Velocidade de citação | recent |
| Altamente citado | Não |
| Tipos de citação | Neutras: 3 |