Jiaping Bi
Dados Biográficos
| ID | 9678348 |
|---|---|
| NOME | Jiaping Bi |
| PRENOMES | Jiaping |
| SOBRENOME | Bi |
| ASSINATURA | BI J |
| AFILIAÇÕES | Jiaxing Vocational Technical College |
| VERIFICADO | Não |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAÇÕES | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 2023 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2023 |
| ÍNDICE H | 0 |
Impulsive Shopping Overseas
Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and do…
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Impulsive Shopping Overseas
Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and do…
Advertising (1 obras) · Business (1 obras) · Computer Science (1 obras) · Confusion (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer Retail Behavior Studies (1 obras) · Customer Service Quality and Loyalty (1 obras) · Economics (1 obras) · Marketing (1 obras) · Microeconomics (1 obras)