Are small travel agencies ready for digital marketing? Views of travel agency managers
Dados Bibliográficos
| ID | 11439679 |
|---|---|
| Autores | Ankita Sharma (0000-0002-4529-3412, Jaypee Institute of Information Technology), Swati Sharma (0000-0003-2903-3503, Jaypee Institute of Information Technology, autor correspondente), Monica Chaudhary (0000-0002-8344-1447, Jaypee Institute of Information Technology) |
| Ano | 2020 |
| Volume | 79 |
| Páginas | 104078 |
| Data de publicação | 2020-08-01 |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Tourism Management (JOURNAL) |
| Identificadores do periódico | ISSN: 0261-5177 • E-ISSN: 1879-3193 |
| Editora | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.tourman.2020.104078 |
| OpenAlex | W3004595079 |
| Idioma | EN |
| Citações recebidas | 22 |
| Referências citadas | 62 |
Advertising · Agency (philosophy · Business · Destination Marketing · Destinations · Digital marketing · Political science · Service (business · Sociology · The Internet · Tourism · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Technology Adoption and User Behaviour · Marketing
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Visitor motivations and use of Information communication technology at a coastal destination
How Do Level of Novelty and Camera Angle of Tourism-Themed Short Videos on Douyin Influence Potential Travelers' Behavioral Intentions
Response of travel agencies in China to Covid-19
Investigating digital marketing readiness among tourism firms
Rethinking the consequences of postmodern authenticity
Leveraging digital technology for integration
Has your information been leaked? The impact of cybersecurity risks on the performance of tourism enterprises
Digital financial inclusion and domestic tourism demand
Evaluation of Social Media Marketing Literature in the Tourism Industry Using PRISMA
Evolution of digital transformation in SMEs management through a bibliometric analysis
Consequences of local culinary memorable experience
Can digitalization promote household tourism intention and consumption? Evidence from China
From Digital Strategies to Loyal Stays
Price Competition, Experiential Quality and Online Marketing Decisions of a Tourism Supply Chain
Digital-Free Tourism Holiday as a New Approach for Tourism Well-Being
Internet interventions and therapies for addressing the negative impact of digital overuse
Technological capabilities that enhance tourism supply chain agility
Digital divide and senior travel consumption
Risk culture as a blessing in tourism development
Dualistic perspectives of digital marketing strategies and sustainable performance of cultural heritage tourist sites
Handbook of Research on International Travel Agency and Tour Operation Management
Social Media in Tourism and Hospitality
User Acceptance of Computer Technology
Perception of Business Travellers Towards Technology Adoption
Tourism information technology
A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers
Factors influencing the use of social media by SMEs and its performance outcomes
Tourism information technology
Explaining the internet usage of SMEs
Marketing opportunities in the digital world
An integrative model of consumers' intentions to purchase travel online
Rethinking tourism in asia
Triangulation in qualitative tourism research
The qualitative research interview
Analysis and Interpretation of Qualitative Data in Consumer Research
| Citações por ano | 5,5 |
|---|---|
| Intervalo de citações | 2022 - 2026 (5) |
| Altamente citado | Não |