Effective communication of time–of–use electricity tariffs
Plain and simple
Dados Bibliográficos
| ID | 12246751 |
|---|---|
| Autores | Martina Barjaková (0000-0002-2217-5931, University of Milano-Bicocca, autor correspondente), Cameron A Belton (0000-0002-7344-250X, Economic and Social Research Institute), Karl Purcell (0000-0003-4130-7052, Sustainable Energy Authority of Ireland), Peter D Lunn (0000-0002-7174-5320, Economic and Social Research Institute) |
| Ano | 2024 |
| Volume | 90 |
| Páginas | 101798-101798 |
| Data de publicação | 2024-07-06 |
| Peer Reviewed | Sim |
| Open Access | Sim |
| Tipo | ARTICLE |
| Periódico | Utilities Policy (JOURNAL) |
| Identificadores do periódico | ISSN: 0957-1787 • E-ISSN: 1878-4356 |
| Editora | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.jup.2024.101798 |
| OpenAlex | W4400387836 |
| Idioma | EN |
| Referências citadas | 21 |
Time-of-use (ToU) tariffs bring important benefits to consumers and society, but some individuals may find it harder to benefit from them than others. Communication around ToU tariffs needs to explain both benefits and challenges successfully. This article presents results from a pre-registered experiment with N = 1300 consumers in Ireland that pre-tested behaviourally-informed communications on ToU tariffs. Consumers were generally positive towards ToU tariffs. Emphasising environmental benefits enhanced positivity among younger participants. Comprehension and choice quality were modest, but improved when tariff examples were presented in a plain table, compared to 24hour clock formats that are commonly used in the market internationally
Advertising · Business · Comprehension · Economics · Electricity · International economics · Quality (philosophy · Simple (philosophy · Tariff · Computer Science · Economic and Environmental Valuation · Engineering · Environmental Education and Sustainability · Social Acceptance of Renewable Energy · Marketing
Personal and social factors that influence pro-environmental concern and behaviour: A review
The Measurement of Observer Agreement for Categorical Data
Using decision aids to support self-isolation during the Covid-19 pandemic
It’s only a matter of time
Are consumers willing to switch to smart time of use electricity tariffs? The importance of loss-aversion and electric vehicle ownership
Nudging electricity consumption using TOU pricing and feedback
Climate change perceptions and their individual-level determinants
| Velocidade de citação | historical |
|---|---|
| Altamente citado | Não |