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User-Generated Translation Community in Online Video Streaming

The Social-Digital Dynamics of YouTube-Focused Fansubbing Channels on Bilibili

Dados Bibliográficos

ID16914879
AutoresSijing Lu (0000-0001-9809-1059, University of Warwick, autor correspondente)
Ano2025
Volume15
Fascículo1
Data de publicação2025-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoSAGE Open (JOURNAL)
Identificadores do periódicoISSN: 2158-2440 • E-ISSN: 2158-2440
EditoraSAGE Publications (PUBLISHER • US)
DOI10.1177/21582440241300550
OpenAlexW4407262334
IdiomaEN
Referências citadas35

This article is inspired by the considerable popularity of subtitled translations of YouTube videos in Mandarin on Bilibili, one of the largest online video streaming sites in China. Drawing on Bourdieu’s field theory reframed for digital media, this article uses Youzimu, a YouTube-focused fan subtitling channel on Bilibili, as a case study to explore how Youzimu fosters a self-mediating network for translating YouTube videos into Mandarin, and the extent to which fan translators reproduce the original YouTube videos through their autonomous endeavors. The results indicate that Youzimu’s self-mediated network is predicated upon the ongoing exchange of diverse forms of capital, affording fan translators within the platform a degree of productive autonomy in their translation efforts. Nevertheless, the channel’s adherence to regulatory frameworks governing online streaming and the unofficially sanctioned status of YouTube within China imply a heteronomous principle of hierarchy within the fan subtitling ecosystem

Digital video · Internet privacy · Multimedia · Online community · Online video · Social dynamics · Social media · Telecommunications · World Wide Web · Computer Science · Psychology · Social Media and Politics · Artificial Intelligence

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