The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions

Dados Bibliográficos

ID2967520
AutoresPeter Bennett, Peter D Bennett, Gilbert D Harrell
Ano1975
Volume2
Fascículo2
Páginas110
Data de publicação1975-09-01
Peer ReviewedSim
Open AccessNão
TipoARTICLE
PeriódicoJournal of Consumer Research (JOURNAL)
Identificadores do periódicoISSN: 0093-5301 • E-ISSN: 1537-5277
EditoraOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208622
OpenAlexW1988523477
IdiomaEN
Citações recebidas16
Referências citadas2

This research examines the role of buyers' confidence in the formation of attitudes and purchase intention. It supports current buyer behavior theory which postulates a positive relationship between overall confidence in a brand and intention to purchase the brand. It also examines buyers' confidence in their own ability to judge attributes of brands

Business · Consumer Behavior in Brand Consumption and Identification · Consumer Retail Behavior Studies · Leadership, Behavior, and Decision-Making Studies · Marketing · Psychology · Social Psychology