The habit of buying foods announced on television increases ultra-processed products intake among schoolchildren

Dados Bibliográficos

ID5230971
AutoresRaphaela Silveira Fraga (0000-0002-0087-0116, Universidade Federal de Minas Gerais), Sarah Liduário Rocha Silva (0000-0002-5499-8131, Universidade Federal de Minas Gerais), Luana Caroline Dos Santos (0000-0001-9836-3704, Universidade Federal de Minas Gerais), Luana Rosa De Oliveira Titonele (0000-0002-1691-9447, Prefeitura de Belo Horizonte, Brazil), Ariene Silva Do Carmo (0000-0002-3421-9495, Universidade Federal de Minas Gerais)
Ano2020
Volume36
Fascículo8
Páginase00091419-e00091419
Data de publicação2020-01-01
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoCadernos de Saude Publica (JOURNAL)
Identificadores do periódicoISSN: 0102-311X • E-ISSN: 1678-4464
EditoraFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/0102-311x00091419
PMID32756770
OpenAlexW3047020823
SCIELO_PIDS0102-311X2020000805001
IdiomaEN
Citações recebidas6
Referências citadas23

This study aimed to verify the effects of buying television advertised food in schoolchildren eating behaviors. We performed a cross-sectional study with fourth grade students of an elementary education in Belo Horizonte, Minas Gerais State, Brazil. We analyzed anthropometric data, the habit of buying television advertised food/beverages, and food consumption (two 24-hour dietary recalls). Logistic regression models were conducted and adjusted for gender, age, caloric intake, nutritional status, and social deprivation of area of residence. In total, 797 children were evaluated, the mean age was 9.81 (0.59) years, 50.7% were female, and 32.4% overweight. The prevalence of the habit of buying television advertised food was 43.1%, among which 99.3% concerned ultra-processed foods, according to the classification proposed by Monteiro et al. (2016), mainly milk beverages (12.1%), industrialized biscuits (11.5%) and candies (9.5%). The habit of buying advertised food increased the chance of consuming ultra-processed foods (OR = 1.92; 95%CI: 1.06-3.46). We found no correlation between this habit and the consumption of minimally processed and processed foods (p < 0.05). This study findings may corroborate the debate on food advertising policy and the development of effective nutrition interventions among schoolchildren, which should involve integrated education bringing together children and parents

Advertising · Anthropometry · Business · Consumption (sociology) · Environmental health · Habit · Logistic regression · Obesity · Overweight · Psychological intervention · Residence · Consumer Attitudes and Food Labeling · Demography · Global Public Health Policies and Epidemiology · Medicine · Obesity, Physical Activity, Diet · Psychology · Social Psychology