Trade politics at the checkout lane

Ethnocentrism and Consumer Preferences

Dados Bibliográficos

ID6342033
AutoresAlexa Bankert (0000-0002-3672-8015, University of Georgia, autor correspondente), Rosemary Powers (0000-0003-1664-3695, Office of International Affairs), Ryan Powers (0000-0001-9552-0823), Geoffrey Sheagley (0000-0002-1743-6201, University of Georgia)
Ano2023
Volume11
Fascículo3
Páginas605-612
Data de publicação2023-07-01
Open AccessSim
TipoARTICLE
PeriódicoPolitical Science Research and Methods (JOURNAL)
Identificadores do periódicoISSN: 2049-8470 • E-ISSN: 2049-8489
EditoraCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/psrm.2022.40
OpenAlexW4296998984
IdiomaEN
Citações recebidas5
Referências citadas24

As international trade flourishes, Americans can choose from an increasing number of foreign products even at their local grocery stores, allowing consumers to directly experience the consequences of globalized trade in a simple and intuitive way that does not require much political expertise. Yet, most prior scholarship on political consumerism assumes that consumers are aware of the political and economic implications of their choices at the checkout lane. We move away from this assumption, focusing instead on more fundamental psychological predispositions such as ethnocentrism that may guide daily consumer choices. Using a discrete choice conjoint experiment, we show that Americans, on average, exhibit ethnocentric consumer preferences, with demand for products falling as they are produced in more culturally and ethnically distant places. Additionally, we show that this effect is more pronounced among those with higher levels of ethnocentrism. Our results provide evidence for a “naïve” form of political consumerism

Advertising · Business · Consumer choice · Consumer ethnocentrism · Consumerism · Economic growth · Economics · Ethnocentrism · Market economy · Microeconomics · Political science · Politics · Positive economics · Scholarship · Consumer Behavior in Brand Consumption and Identification · Law · Psychology · Social and Cultural Dynamics · Social and Intergroup Psychology · Social Psychology · Marketing

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