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Increasing Covid-19 vaccination intentions

A Field Experiment on Psychological Ownership

Dados Bibliográficos

ID6416514
AutoresFlorian Keppeler (0000-0002-5984-0114, Zeppelin Universität gemeinnützige GmbH, autor correspondente), Martin Sievert (0000-0002-1331-2439, University of Mannheim), Sebastian Jilke (0000-0003-4585-2787, Georgetown University)
Ano2022
Volume9
Fascículo1
Páginas16-35
Data de publicação2022-06-17
Peer ReviewedSim
Open AccessSim
TipoARTICLE
PeriódicoBehavioural Public Policy (JOURNAL)
Identificadores do periódicoISSN: 2398-063X • E-ISSN: 2398-0648
EditoraCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/bpp.2022.16
OpenAlexW4283067922
IdiomaEN
Citações recebidas6
Referências citadas69

With the increasing availability of life-saving vaccines against the SARS-CoV-2 virus, government agencies face the challenge of promoting vaccine uptake. Thus, encouraging vaccine uptake marks an urgent policy challenge in fighting the COVID-19 pandemic. This study builds on the theory of psychological ownership to design a behaviorally inspired local government vaccination campaign. We conducted a large-scale, cluster-randomized field experiment ( N = 27,298 residents nested in 6,442 addresses) delivered to all registered residents of a German municipality via an official mailing campaign. The campaign included a psychological ownership intervention designed to boost residents’ intentions to get vaccinated – measured through unique link clicks on a municipal website where people can schedule a COVID-19 vaccination appointment. Findings suggest that adding possessive pronouns (i.e., ‘YOUR vaccination’) increases vaccination intentions by 39%, or 2.5 percentage points (p < 0.0001 [95% CI = 1.8%, 3.3%], control letter: 6.4%, treatment letter: 8.9%). The discussion outlines the value of using psychological ownership-based nudge interventions to increase vaccine uptake and other desirable behaviors

Coronavirus disease 2019 (COVID-19 · Disease · Family medicine · Geography · German · Government (linguistics · Intervention (counseling · Psychological intervention · Vaccination · Behavioral Health and Interventions · Medicine · Nursing · Psychology · Psychology of Moral and Emotional Judgment · Vaccine Coverage and Hesitancy · Virology

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Obras citantes distintas6
Citações por ano2
Intervalo de citações2023 - 2026 (4)
Velocidade de citaçãocurrent
Altamente citadoNão
Tipos de citaçãoNeutras: 6
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