The Economics of Advertising
Dados Bibliográficos
| ID | 9703250 |
|---|---|
| Autores | J McGee, James Dwyer McGee (London Business School, autor correspondente), R Schmalensee |
| Ano | 1973 |
| Volume | 83 |
| Fascículo | 329 |
| Páginas | 295 |
| Data de publicação | 1973-03-01 |
| Peer Reviewed | Sim |
| Open Access | Não |
| Tipo | ARTICLE |
| Periódico | The Economic Journal (JOURNAL) |
| Identificadores do periódico | ISSN: 0013-0133 • E-ISSN: 1468-0297 |
| Editora | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.2307/2231145 |
| OpenAlex | W4229751611 |
| Idioma | EN |
| Citações recebidas | 8 |
Journal Article The Economics of Advertising Get access The Economics of Advertising. By R. Schmalensee. (Amsterdam: North-Holland, 1972. Pp. xiii + 312. Dfl. 61.00.) J. McGee J. McGee London Graduate School of Business Studies Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 83, Issue 329, 1 March 1973, Pages 295–297, https://doi.org/10.2307/2231145 Published: 01 March 1973
Advertising · Business · Economic history · Economics · Media studies · Sociology · Merger and Competition Analysis
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The economic benefits and costs of trademarks
The impact of advertising on nicotine replacement therapy demand
| Obras citantes distintas | 8 |
|---|---|
| Citações por ano | 0,17 |
| Intervalo de citações | 1979 - 2023 (45) |
| Velocidade de citação | historical |
| Altamente citado | Não |
| Tipos de citação | Neutras: 8 |