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The Warm War

The Effect of Ukrainian President’s Communal Personality Traits on Empathy and Pro-Social Behavior towards the Ukrainians

Bibliographic Data

ID10071759
AuthorsMeital Balmas (0000-0001-9191-0488, Hebrew University of Jerusalem, corresponding author), Nitzan Attias (0009-0004-4267-8802, Hebrew University of Jerusalem), Eran Halperin (0000-0002-3379-2935, Hebrew University of Jerusalem)
Year2024
Volume69
Issue4
Pages627-646
Publication date2024-06-04
Open AccessYes
TypeARTICLE
VenueJournal of Conflict Resolution (JOURNAL)
Journal identifiersISSN: 0022-0027 • E-ISSN: 1552-8766
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/00220027241258379
OpenAlexW4399355077
LanguageEN
References cited44

The war between Russia and Ukraine is not only over territory or security but also over public opinion. Research has shown that national leaders can leverage their personality – in a general, positive sense – to arouse, in people living beyond their countries’ borders, emotions of empathy or pro-social reactions towards their countries’ citizens. We focus on the personality of Ukrainian President Zelensky and examine which of his personality traits can promote empathy and pro-social behavior towards Ukrainians. In two experimental studies, conducted in Israel and in the US, we found that exposure to a news article that highlights Zelensky’s communal traits (warmth/morality), as compared to his agentic traits (competence/determination), led to (a) increased levels of empathy towards Ukrainian citizens, (b) willingness to help them, and (c) an actual monetary donation for their benefit. We end by discussing the theoretical and practical implications of the findings

Big Five personality traits · Empathy · Personality · Political science · Ukrainian · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology · Sociopolitical Dynamics in Russia

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