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Position Loss and Image Loss in Bargaining

Bibliographic Data

ID10071853
AuthorsJean M Hiltrop (Department of Psychology Tufts University), Jeffrey Z Rubin (Department of Psychology Tufts University)
Year1981
Volume25
Issue3
Pages521-534
Publication date1981-09-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Conflict Resolution (JOURNAL)
Journal identifiersISSN: 0022-0027 • E-ISSN: 1552-8766
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/002200278102500306
OpenAlexW2015303386
LanguageEN
Citations received1
References cited10

Bargaining theorists have had a long-standing interest in understanding the relationship between the tangible and intangible aspects of concession-making—what Pruitt (1971) has described as the risks of "position loss" and "image loss," respectively. In order to evaluate the precise relationship between position loss and image loss, two questionnaire studies were conducted. In Experiment I, bargainers read a cover story describing a dyadic bar gaining episode and were asked to take the role of one of the disputants; they were then to rate the "image" associated with each of a series of offers, and the monetary concession values associated with a set of possible bargainer appearances in a within-subjects design. Experiment II was identical to the first study in all respects, except that only one offer and one bargaining appearance were rated in a between-subjects design. Subjects were found to discriminate better among various bargainer appearances in Experiment I than in Experiment II. In addition, an exponential relationship was found between image loss and position loss in Experiment I, while an ogive was obtained in Experiment II. Implications of the points of similarity and divergence in the results of the two studies are discussed

Cover (algebra · Divergence (linguistics · Econometrics · Economics · Image (mathematics · Order (exchange · Position (finance · Set (abstract data type · Similarity (geometry · Artificial Intelligence · Behavioral and Psychological Studies · Computer Science · Engineering · Motor Control and Adaptation · Philosophy · Product Development and Customization · Psychology · Social Psychology

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Unique citing works1
Citations per year0,03
Citation span1990 - 1990 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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