Centrality Preferences in Choices Among Similar Options
Bibliographic Data
| ID | 10123328 |
|---|---|
| Authors | Jerry I Shaw (California State University, Northridge, corresponding author), Jon E Bergen (California State University, Northridge), Chad A Brown (California State University, Northridge), Maureen E Gallagher (California State University, Northridge) |
| Year | 2000 |
| Volume | 127 |
| Issue | 2 |
| Pages | 157-164 |
| Publication date | 2000-04-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | The Journal of General Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0022-1309 • E-ISSN: 1940-0888 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/00221300009598575 |
| PMID | 10843258 |
| OpenAlex | W2084343888 |
| Language | EN |
| Citations received | 8 |
| References cited | 12 |
Three explanations were explored for the finding that people prefer the middle option rather than the extremes when choosing from an array of similar options. In Study 1, 68% chose the middle item from a set of three highlighters and three surveys, whereas 32% chose an item from either end, p < .0001. In Study 2, 71% selected the middle chair from a row of three chairs that were either all empty, or had a backpack occupying either one of the two end chairs, p < .0001. These results support a minimal mental effort principle rather than a preference for symmetry rule. In Study 3, 54.2% recalled more graphic items from the center poster of a 3-poster collage, whereas 31.3% and 14.5% recalled more items from the left and right posters, respectively, p < .004. These findings lend additional support to a focus of attention explanation
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| Unique citing works | 8 |
|---|---|
| Citations per year | 0,57 |
| Citation span | 2012 - 2026 (15) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |