The Dissipation of Profits by Brand Name Investment and Entry When Price Guarantees Quality
Bibliographic Data
| ID | 10174522 |
|---|---|
| Authors | William P Rogerson (corresponding author) |
| Year | 1987 |
| Volume | 95 |
| Issue | 4 |
| Pages | 797-809 |
| Publication date | 1987-08-01 |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Political Economy (JOURNAL) |
| Journal identifiers | ISSN: 0022-3808 • E-ISSN: 1537-534X |
| Publisher | University of Chicago Press (PUBLISHER • US) |
| DOI | 10.1086/261486 |
| OpenAlex | W2089407122 |
| Language | EN |
| Citations received | 1 |
| References cited | 2 |
Two previous models of the dissipation of profits generated by the use of quality-guaranteeing prices assumed that pro fits were dissipated through investment in brand-name capital and ent ry. The model of this paper allows both possibilities. It is shown th at both types of dissipation will, in general, occur and that brand-n ame investment will dissipate a greater share of profits as the elast icity of consumer response to brand-name investment grows larger. Copyright 1987 by University of Chicago Press
Economics · Political science · Quality (philosophy · Reputation · Law · Occupational and Professional Licensing Regulation · Wine Industry and Tourism
| Citations per year | 0.03 |
|---|---|
| Citation span | 1991 - 1991 (1) |
| Highly cited | No |