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Creating an educational home

Mothering for schooling in the Australian Women’s Weekly , 1943–1960

Bibliographic Data

ID10325896
AuthorsHelen Proctor (0000-0003-3293-6789, The University of Sydney, corresponding author), Heather Weaver (0009-0001-9948-4855, The University of Sydney)
Year2016
Volume53
Issue1-2
Pages49-70
Publication date2016-11-03
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenuePaedagogica Historica (JOURNAL)
Journal identifiersISSN: 0030-9230 • E-ISSN: 1477-674X
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00309230.2016.1240209
OpenAlexW2548480529
LanguageEN
Citations received6

This article examines cultural representations of the mid-twentieth century mother of schoolchildren in a mass-circulation Australian women’s magazine, arguing that schools and schooling have been under-acknowledged in the historiography of mothering, despite their importance in shaping modern childhood and family life. Framing the Australian Women’s Weekly as a medium of public instruction, we identify and analyse its advice about schooling, both direct and implied, across a variety of the magazine’s sections: in illustrations, news, feature articles, advertising, letters and advice columns. This advice was informed by the popular dissemination of medical, psychological and educational expertise, by managed exchanges amongst the magazine’s readers and by the availability of a variety of consumer products. Much of the guidance offered to mothers was aspirational, aimed at educating and thereby modernising the readership. The interconnectedness of advertising and editorial produced visual and textual images of an “educational home” in which children had their learning supported or enriched, just as their bodies were capably fed and clothed. By the 1950s there was an increasing emphasis on interpersonal relations and therapeutic psychology and the Weekly had embarked on a project of encouraging mothers to learn more about schooling, to do more to support their children’s learning and to take an interest in education as a social project. Despite her strong and growing connection to the school through her children, however, the school mother was almost always represented as working outside its physical boundaries during this period

Audience measurement · Framing (construction · Historiography · Interpersonal communication · Pedagogy · Political science · Public relations · Social science · Sociology · Variety (cybernetics · Australian History and Society · Gender Roles and Identity Studies · Gender Studies · Historical Studies on Reproduction, Gender, Health, and Societal Changes · History · Law · Psychology

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    Open Access•Monique A Mulholland•Sexualities•2023

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    Open Access•Filipa César, Alexandra Oliveira et al.•ex aequo - Revista da Associação…•2020

  • The neurotic parent

    Open Access•Valentina Bertotti, Andrew Wilkins•Journal of Education Policy•2026

  • The Question of the Spotted Muumuu

    Open Access•Heather Weaver, Helen Proctor•History of Education Quarterly•2018

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    Helen Proctor, Heather Weaver•British Journal of Educational…•2020

Unique citing works6
Citations per year0,75
Citation span2018 - 2026 (9)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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