Race, Revenues, and College Basketball
Bibliographic Data
| ID | 10430263 |
|---|---|
| Authors | Robert W Brown (0000-0002-5236-1567, corresponding author), R Todd Jewell (0000-0001-6857-8376) |
| Year | 1995 |
| Volume | 23 |
| Issue | 3 |
| Pages | 75-90 |
| Publication date | 1995-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The Review of Black Political Economy (JOURNAL) |
| Journal identifiers | ISSN: 0034-6446 • E-ISSN: 1936-4814 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1007/bf02689992 |
| OpenAlex | W2063587319 |
| Language | EN |
| References cited | 4 |
Customer discrimination may result in racial differences in the marginal revenue products generated by workers. College basketball data allow for direct comparisons of the racial differences in the marginal revenues generated by players. This article compares the revenue generating potential of the top black and white college basketball players. A highly skilled white college player generates over $100,000 in per game revenues as compared to around $30,000 for a black player of equal talent, providing a strong incentive for colleges to discriminate against recruiting black student-athletes
Advertising · Athletes · Basketball · Business · College athletics · Demographic economics · Economic growth · Economics · Ethnic group · Geography · Higher education · Incentive · Labour economics · Marginal revenue · Microeconomics · Political science · Race (biology · Racial differences · Revenue · Sociology · White (mutation · Finance · Gender Studies · Law · Marketing · Names, Identity, and Discrimination Research · Sports Analytics and Performance · Sports, Gender, and Society
| Highly cited | No |
|---|