The durations of attention to alternatives and re‐evaluation in choices with two and three alternatives
Bibliographic Data
| ID | 10902148 |
|---|---|
| Authors | Robert East (0000-0001-8671-9478, Kingston College, corresponding author) |
| Year | 1973 |
| Volume | 3 |
| Issue | 2 |
| Pages | 125-144 |
| Publication date | 1973-04-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | European Journal of Social Psychology (JOURNAL) |
| Journal identifiers | ISSN: 0046-2772 • E-ISSN: 1099-0992 |
| Publisher | Wiley (PUBLISHER • GB) |
| DOI | 10.1002/ejsp.2420030203 |
| OpenAlex | W2030571337 |
| Language | EN |
| Citations received | 1 |
| References cited | 23 |
In two experiments on choice the durations of attention to the alternatives were measured. In experiment 1 each subject chose one from two pictures; in experiment 2 the choice was one from three pictures. In both experiments the subjects understood that they would acquire the picture that they selected. In each experiment higher and lower conflict conditions were induced by offering subjects a choice between alternatives that had been evaluated either equally or disparately. In both experiments a significant relationship appeared between duration of attention and preference order with most subjects looking longest at the alternative that was preferred. In the comparison between conditions this effect was found to be stronger under lower conflict than under higher conflict; this difference reached a significant level in experiment 2. These results are contrary to findings by Gerard (1967), and this matter is discussed. The relevance of the results to other theories is examined. Inferences were drawn from dissonance theory about re‐evaluation effects after decision, and evaluation changes were measured in the experiments. After adjustment for measurement regression, the data failed to reveal a significant chronic re‐evaluation effect. Contrary to dissonance theory, the re‐evaluation effect was weaker in the three‐alternative choice experiment than in the two‐alternative choice experiment
Cognitive dissonance · Preference · Statistics · Child and Animal Learning Development · Mathematics · Psychological and Educational Research Studies · Psychology · Social and Intergroup Psychology · Social Psychology
Conflict, decision, and dissonance.
Frustration and aggression.
A Theory of Cognitive Dissonance
Conflict, arousal, and curiosity.
Self-perception
Foundations of social psychology
Explorations in cognitive dissonance.
A Theory of Cognitive Dissonance
Choice difficulty, dissonance, and the decision sequence1
Exposure and popularity
Effects of Problem Uncertainty and Prior Arousal on Pre-Decisional Information Search
Conflict and Reaction Time
Response competition, frequency, exploratory behavior, and liking
Attitudinal effects of mere exposure
Effects of initial level of response competition and frequency of exposure on liking and exploratory behavior
Effects of Complexity and Incongruity Variables on Gsr, Investigatory Behavior, and Verbally Expressed Preference
Response competition as a mediating factor in the frequency-affect relationship
Problems in Social Psychology
Cognitive dissonance
Re-evaluation of choice alternatives as a function of their number and qualitative similarity
Postdecision changes in the desirability of alternatives
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,02 |
| Citation span | 1973 - 1973 (1) |
| Citation velocity | historical |
| Highly cited | No |