New Product Marketing Blurs the Line Between Nicotine Replacement Therapy and Smokeless Tobacco Products

Bibliographic Data

ID11029969
AuthorsGanna Kostygina (0000-0002-8416-6168, At the time of study, Ganna Kostygina and Pamela Ling were with the Center for Tobacco Control Research and Education and the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco. Lucinda England was with the Centers for Disease Control and Prevention, Atlanta, GA.), Lucinda England (At the time of study, Ganna Kostygina and Pamela Ling were with the Center for Tobacco Control Research and Education and the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco. Lucinda England was with the Centers for Disease Control and Prevention, Atlanta, GA.), Lucinda J England (0000-0001-8308-5940, The Centers), Pamela M Ling (0000-0001-6166-9347, The Centers), Pamela Ling (At the time of study, Ganna Kostygina and Pamela Ling were with the Center for Tobacco Control Research and Education and the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco. Lucinda England was with the Centers for Disease Control and Prevention, Atlanta, GA.)
Year2016
Volume106
Issue7
Pages1219-1222
Publication date2016-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2016.303057
PMID27077338
OpenAlexW2337326101
LanguageEN
Citations received7
References cited10

Tobacco companies have begun to acquire pharmaceutical subsidiaries and recently started to market nicotine replacement therapies, such as Zonnic nicotine gum, in convenience stores. Conversely, tobacco companies are producing tobacco products such as tobacco chewing gum and lozenges that resemble pharmaceutical nicotine replacement products, including a nicotine pouch product that resembles snus pouches. This convergence of nicotine and tobacco product marketing has implications for regulation and tobacco cessation

Business · Chewing gum · Environmental health · Nicotine · Nicotine replacement therapy · Population · Smokeless tobacco · Smoking cessation · Snus · Tobacco harm reduction · Tobacco industry · Tobacco product · Tobacco use · Consumer Attitudes and Food Labeling · Food Science · Internal Medicine · Medicine · Obesity, Physical Activity, Diet · Smoking Behavior and Cessation

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