A Social Media‒Based Public Health Campaign Encouraging Covid-19 Vaccination Across the United States

Bibliographic Data

ID11030152
AuthorsIsabella de Vere Hunt (0000-0002-4238-0924, Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.), Tamara Dunn (0000-0002-3813-0092, Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.), Megan Mahoney (0000-0001-9166-9575, Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.), Michael Chen (0000-0002-0313-5977, Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.), Vanessa Nava (0000-0002-5267-8396, Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.), Eleni Linos (0000-0002-5856-6301, Isabella de Vere Hunt is with the Program for Clinical Research and Technology, Stanford University, Stanford, CA. Tamara Dunn and Megan Mahoney are with the Department of Medicine, Stanford University. Michael Chen, Vanessa Nava, and Eleni Linos are with the Program for Clinical Research and Technology, Stanford University.)
Year2022
Volume112
Issue9
Pages1253-1256
Publication date2022-09-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2022.306934
PMID35797502
OpenAlexW4284891800
LanguageEN
Citations received5
References cited6

Tailored public health messaging encouraging COVID-19 vaccination may help increase vaccination rates and decrease the burden of COVID-19. We conducted a three-part COVID-19 vaccine uptake public health campaign disseminated on Facebook between April and June 2021. Our first campaign focused on reaching Black and Latinx communities; our second campaign focused on addressing vaccine access and scheduling in Latinx communities; and our third campaign focused on religious communities. Overall, we reached 25 million individuals with 171 million views across the United States. (Am J Public Health. 2022;112(9):1253–1256. https://doi.org/10.2105/AJPH.2022.306934 )

2019-20 coronavirus outbreak · Coronavirus disease 2019 (COVID-19) · Environmental health · Health equity · Infectious disease (medical specialty) · Outbreak · Political science · Public health · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) · Social distance · Social media · Vaccination · Media, Religion, Digital Communication · Medicine · Misinformation and Its Impacts · Nursing · Vaccine Coverage and Hesitancy · Virology

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