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Using a Global Pandemic as a Teachable Moment to Promote Vaccine Literacy and Build Resilience to Misinformation

Bibliographic Data

ID11034726
AuthorsRobin C Vanderpool (0000-0001-9995-4485, Robin C. Vanderpool and Wen-Ying Sylvia Chou are with the Health Communication and Informatics Research Branch, Behavioral Research Program, National Cancer Institute, Rockville, MD. Anna Gaysynsky is with the Behavioral Research Program, National Cancer Institute, Rockville, MD and ICF Next, Rockville, MD. Wen-Ying Sylvia Chou and Anna Gaysynsky are also guest editors for this supplement issue.), Anna Gaysynsky (0000-0001-5612-5572, Robin C. Vanderpool and Wen-Ying Sylvia Chou are with the Health Communication and Informatics Research Branch, Behavioral Research Program, National Cancer Institute, Rockville, MD. Anna Gaysynsky is with the Behavioral Research Program, National Cancer Institute, Rockville, MD and ICF Next, Rockville, MD. Wen-Ying Sylvia Chou and Anna Gaysynsky are also guest editors for this supplement issue.), Wen-Ying Sylvia Chou (0000-0002-9140-6094, Robin C. Vanderpool and Wen-Ying Sylvia Chou are with the Health Communication and Informatics Research Branch, Behavioral Research Program, National Cancer Institute, Rockville, MD. Anna Gaysynsky is with the Behavioral Research Program, National Cancer Institute, Rockville, MD and ICF Next, Rockville, MD. Wen-Ying Sylvia Chou and Anna Gaysynsky are also guest editors for this supplement issue.)
Year2020
Volume110
IssueS3
PagesS284-S285
Publication date2020-10-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2020.305906
PMID33001735
OpenAlexW3090191326
LanguageEN
Citations received5
References cited6

Vaccination against infectious disease has been recognized as one of the Ten Greatest Public Health Achievements of the 20th century, given the substantial impact immunizations have had globally across a range of diseases, including polio, influenza, pneumonia, measles, mumps, rubella, viral hepatitis, pertussis, and oncogenic human papillomarvirus 1 Populationlevel vaccination programs have resulted in significant declines of new cases of disease, decreased morbidity and mortality, lower health care costs, and improved productivity 1 However, despite the proven clinical and cost effectiveness of vaccination, vaccines have not yet achieved their full potential, as rates of immunization among children and adults remain suboptimal, leading to a resurgence ofsome infectious diseases (e g , measles) [ ]recent polls suggest that many Americans do not plan to get a COVID-19 vaccine when one becomes available [ ]we specifically focus on strategies and research ideas for addressing vaccine literacy and hesitancy Proactive and coordinated communication efforts (e g , public awareness campaigns) emphasizing the phases of vaccine development, Food and Drug Administration oversight, and adverse event reporting systems could increase confidence in vaccine safety and effectiveness 2 In addition to increasing knowledge about vaccines, efforts to promote vaccine literacy should support the public's ability to critically evaluate health information, strengthen numeracy skills, and instill an appreciation of the complexity of scientific research 3 Strategies for cultivating vaccine literacy could include tailored patient- and parent- provider communication during clinical encounters, targeted media campaigns, peer-to-peer vaccine education, school-based health and science courses, and community-delivered educational programs (e g , churches, social services, cooperative extension programs) 4 Although increasing the public's knowledge about vaccines will be vital, perhaps the greatest challenge facing vaccine literacy efforts is the proliferation of vaccine misinformation online [ ]we recognize that many of these proposed intervention strategies have limitations (e g , limited efficacy among individuals with entrenched beliefs, insufficient reach);therefore, communication efforts should be combined with policy-based approaches- such as school and workplace immunization requirements- that establish vaccination as the default option for individuals and families and disincentivize individuals from refusing vaccinations

Coronavirus disease 2019 (COVID-19) · Disease · Environmental health · Family medicine · Health care · Health literacy · Infectious disease (medical specialty) · Measles · Misinformation · Pandemic · Political science · Public health · Vaccination · Immunology · Medicine · Misinformation and Its Impacts · Nursing · Vaccine Coverage and Hesitancy · Viral Infections and Outbreaks Research

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Unique citing works5
Citations per year1
Citation span2021 - 2023 (3)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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