Reinforcement of Smoking and Drinking
Tobacco Marketing Strategies Linked With Alcohol in the United States
Bibliographic Data
| ID | 11036348 |
|---|---|
| Authors | Nan Jiang (0009-0009-0058-3481, University of California, San Francisco), Pamela M Ling (0000-0001-6166-9347, Nan Jiang and Pamela M. Ling are with the Center for Tobacco Control Research and Education, University of California, San Francisco. Pamela M. Ling is also with the Division of General Internal Medicine, Department of Medicine, University of California, San Francisco.) |
| Year | 2011 |
| Volume | 101 |
| Issue | 10 |
| Pages | 1942-1954 |
| Publication date | 2011-10-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Public Health (JOURNAL) |
| Journal identifiers | ISSN: 0090-0036 • E-ISSN: 1541-0048 |
| Publisher | American Public Health Association (PUBLISHER • US) |
| DOI | 10.2105/ajph.2011.300157 |
| PMID | 21852637 |
| PMCID | PMC3215402 |
| OpenAlex | W2105174108 |
| Language | EN |
| Citations received | 19 |
| References cited | 33 |
Objectives. We investigated tobacco companies’ knowledge about concurrent use of tobacco and alcohol, their marketing strategies linking cigarettes with alcohol, and the benefits tobacco companies sought from these marketing activities. Methods. We performed systematic searches on previously secret tobacco industry documents, and we summarized the themes and contexts of relevant search results. Results. Tobacco company research confirmed the association between tobacco use and alcohol use. Tobacco companies explored promotional strategies linking cigarettes and alcohol, such as jointly sponsoring special events with alcohol companies to lower the cost of sponsorships, increase consumer appeal, reinforce brand identity, and generate increased cigarette sales. They also pursued promotions that tied cigarette sales to alcohol purchases, and cigarette promotional events frequently featured alcohol discounts or encouraged alcohol use. Conclusions. Tobacco companies’ numerous marketing strategies linking cigarettes with alcohol may have reinforced the use of both substances. Because using tobacco and alcohol together makes it harder to quit smoking, policies prohibiting tobacco sales and promotion in establishments where alcohol is served and sold might mitigate this effect. Smoking cessation programs should address the effect that alcohol consumption has on tobacco use
Advertising · Alcohol · Appeal · Business · Environmental health · Political science · Promotion (chess) · Tobacco industry · Global Public Health Policies and Epidemiology · Marketing · Medicine · Smoking Behavior and Cessation · Substance Abuse Treatment and Outcomes
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Qualitative Data Analysis
| Unique citing works | 19 |
|---|---|
| Citations per year | 1,27 |
| Citation span | 2011 - 2025 (15) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 16 |