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Bar and Club Tobacco Promotions in the Alternative Press

Targeting Young Adults

Bibliographic Data

ID11037553
AuthorsEdward Sepe (The authors are with the Institute for Health Policy Studies, University of California, San Francisco.), Stanton A Glantz (0000-0003-4620-6672, The authors are with the Institute for Health Policy Studies, University of California, San Francisco.)
Year2002
Volume92
Issue1
Pages75-78
Publication date2002-01-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.92.1.75
PMID11772765
OpenAlexW2147716615
LanguageEN
Citations received28
References cited17

Objectives. This study examined changes in tobacco promotions in the alternative press in San Francisco and Philadelphia from 1994 to 1999. Methods. A random sample of alternative newspapers was analyzed, and a content analysis was conducted. Results. Between 1994 and 1999, numbers of tobacco advertisements increased from 8 to 337 in San Francisco and from 8 to 351 in Philadelphia. Product advertisements represented only 45% to 50% of the total; the remaining advertisements were entertainment-focused promotions, mostly bar–club and event promotions. Conclusions. The tobacco industry has increased its use of bars and clubs as promotional venues and has used the alternative press to reach the young adults who frequent these establishments. This increased targeting of young adults may be associated with an increase in smoking among this group

Advertising · Business · Club · Entertainment · Environmental health · Newspaper · Political science · Product (mathematics) · Tobacco industry · Tobacco product · Law · Mathematics · Medicine · Smoking Behavior and Cessation · Substance Abuse Treatment and Outcomes · Tattoo and Body Piercing Complications · Gerontology

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Unique citing works28
Citations per year1,17
Citation span2002 - 2026 (25)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 26

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