Sui Generis

Tobacco Sponsorship Advertising and Canadian Campus Newspapers

Bibliographic Data

ID14784698
AuthorsDaniel Robinson (0009-0009-9145-6444, Western University, corresponding author), Daniel J Robinson (University of Western Ontario)
Year2008
Volume33
Issue2
Pages257-270
Publication date2008-06-11
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCanadian Journal of Communication (JOURNAL)
Journal identifiersISSN: 0705-3657 • E-ISSN: 1499-6642
PublisherUniversity of Toronto Press Inc. (UTPress) (PUBLISHER)
DOI10.22230/cjc.2008v33n2a2010
OpenAlexW1516208708
LanguageEN
References cited27

This article examines tobacco sponsorship advertising in 18 college and university newspapers in Canada from 2002 to 2004. It documents the financial value of tobacco advertising in the year before the federal ban on this form of advertising, which began in October 2003. Tobacco spending formed nearly half of these newspapers’ national advertising revenues. The paper examines advertising revenue and publishing output in the year following the ad ban. While national ad revenue fell 28% in 2003-04, this did not adversely affect newspaper operations: the newspapers published 1.4% more pages—and more issues—in 2003-04 than in the previous year. In accounting for this anomalous finding, the paper discusses the sui generis nature of campus newspapers, which embody elements of commercial and non-profit media, while remaining an under-researched and under-theorized area of communication studies

Advertising · Business · Economics · Newspaper · Political science · Profit (economics · Publishing · Revenue · Law · Media Studies and Communication · Rhetoric and Communication Studies · Smoking Behavior and Cessation · Accounting

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