A Qualitative Content Analysis of Cigarette Health Warning Labels in Australia, Canada, the United Kingdom, and the United States

Bibliographic Data

ID11036715
AuthorsRebecca J Haines-Saah (0000-0003-4174-3102, Rebecca J. Haines-Saah is with the School of Nursing and Kirsten Bell is with the Department of Anthropology, University of British Columbia, Vancouver. Simone Dennis is with the School of Archaeology and Anthropology, Australian National University, Canberra.), K Bell (0000-0001-9008-4663, Australian National University), Denni (0000-0002-1071-0095, Australian National University), Simone Dennis (Rebecca J. Haines-Saah is with the School of Nursing and Kirsten Bell is with the Department of Anthropology, University of British Columbia, Vancouver. Simone Dennis is with the School of Archaeology and Anthropology, Australian National University, Canberra.)
Year2015
Volume105
Issue2
Pagese61-e69
Publication date2015-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.2014.302362
PMID25521883
OpenAlexW2110982608
LanguageEN
Citations received11
References cited49

The legislation of health warning labels on cigarette packaging is a major focus for tobacco control internationally and is a key component of the World Health Organization’s Framework Convention on Tobacco Control. This population-level intervention is broadly supported as a vital measure for warning people about the health consequences of smoking. However, some components of this approach warrant close critical inspection. Through a qualitative content analysis of the imagery used on health warning labels from 4 countries, we consider how this imagery depicts people that smoke. By critically analyzing this aspect of the visual culture of tobacco control, we argue that this imagery has the potential for unintended consequences, and obscures the social and embodied contexts in which smoking is experienced

Content analysis · Environmental health · Geography · Social science · Sociology · Demography · Medicine · Smoking Behavior and Cessation

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