Consumer Awareness of Fast-Food Calorie Information in New York City After Implementation of a Menu Labeling Regulation

Objectives. We assessed consumer awareness of menu calorie information at fast-food chains after the introduction of New York City's health code regulation requiring these chains to display food-item calories on menus and menu boards. Methods. At 45 restaurants representing the 15 largest fast-food chains in the city, we conducted cross-sectional surveys 3 months before and 3 months after enforcement began. At both time points, customers were asked if they had seen calorie information and, if so, whether it had affected their purchase. Data were weighted to the number of city locations for each chain. Results. We collected 1188 surveys pre-enforcement and 1229 surveys postenforcement. Before enforcement, 25% of customers reported seeing calorie information; postenforcement, this figure rose to 64% (P Conclusions. Posting calorie information on menu boards increases the number of people who see and use this information. Since enforcement of New York's calorie labeling regulation began, approximately 1 million New York adults have seen calorie information each day

Advertising · Business · Calorie · Enforcement · Environmental health · Nutrition Labeling · Political science · Portion size · Consumer Attitudes and Food Labeling · Food Science · Global Public Health Policies and Epidemiology · Medicine · Obesity, Physical Activity, Diet · Gerontology

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