Operationalizing Economic Models of Demand for Product Characteristics
Bibliographic Data
| ID | 11074403 |
|---|---|
| Authors | Brian T Ratchford (0000-0003-2202-3679, corresponding author) |
| Year | 1979 |
| Volume | 6 |
| Issue | 1 |
| Pages | 76 |
| Publication date | 1979-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208750 |
| OpenAlex | W1978578183 |
| Language | EN |
| Citations received | 3 |
| References cited | 7 |
This paper argues that tests of Lancaster's economic theory presented in a recent article by George Ladd and Martin Zober are invalid, and that the theory presented by these authors also contains some problems. An alternative economic model of brand choice, which is more consistent with current empirical models of brand preference and choice, is outlined and several possible applications are discussed
Brand preference · Business · Economic model · Economics · Epistemology · George (robot · Microeconomics · Operationalization · Positive economics · Preference · Product (mathematics · Computer Science · Consumer Market Behavior and Pricing · Decision-Making and Behavioral Economics · Economic and Environmental Valuation · Marketing · Mathematics
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,07 |
| Citation span | 1980 - 1989 (10) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |