Model of Consumer Reaction to Product Characteristics
Bibliographic Data
| ID | 2989231 |
|---|---|
| Authors | George W Ladd, Martin Zober |
| Year | 1977 |
| Volume | 4 |
| Issue | 2 |
| Pages | 89 |
| Publication date | 1977-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208684 |
| OpenAlex | W2068409318 |
| Language | EN |
| Citations received | 5 |
| References cited | 5 |
A model is presented that is similar to Lancaster's model of consumer demand, but that does not use the most criticized assumptions of this model. Some empirical results are presented. Practical applications of the model are discussed
Advertising · Art history · Business · Consumer research · George (robot) · Library science · Product (mathematics) · Sociology · Computer Science · Consumer Market Behavior and Pricing · Consumer Retail Behavior Studies · Economic and Environmental Valuation · History · Mathematics · Psychology
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,11 |
| Citation span | 1979 - 1989 (11) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 4 |