Books on Quantitative Methods for Consumer Research
Bibliographic Data
| ID | 11074635 |
|---|---|
| Authors | Vithala R Rao (0000-0003-3241-4577, corresponding author) |
| Year | 1980 |
| Volume | 7 |
| Issue | 2 |
| Pages | 198 |
| Publication date | 1980-09-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208807 |
| OpenAlex | W1964778108 |
| Language | EN |
| Citations received | 1 |
| References cited | 16 |
This paper presents a systematic review of selected books published during the last five to ten years that deal with quantitative methods. A scheme for organizing various data analysis situations and appropriate techniques is developed as a basis for this review. Some special issues on multivariate methods and opportunities for development of new methods are also discussed
Data science · Management science · Scheme (mathematics · Computer Science · Consumer Market Behavior and Pricing · Engineering · Mathematics
Statistical Theories of Mental Test Scores
Discrete Multivariate Analysis
Introduction to multivariate analysis for the social sciences.
Linear Statistical Inference and its Applications
Statistical principles in experimental design.
A Complementarity Model of Consumer Utility for Item Collections
Aggregation in Economics
Multivariate Model Building
An Empirical Test of the Fishbein Behavioral Intention Model
Interpersonal Influence on Consumer Behavior
Incorporating Group-Level Similarity Judgments in Conjoint Analysis
Some Communication and Demographic Determinants of Adolescent Consumer Learning
Consumer Research and the Evaluation of Information Disclosure Requirements
Working Wives and Major Family Expenditures
Husband-Wife Influence in Family Purchasing Behavior
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,17 |
| Citation span | 2020 - 2020 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |