The Effect of Promotional Techniques on Purchase of Preventive Dental Care
Bibliographic Data
| ID | 11074791 |
|---|---|
| Authors | Betsy D Gelb (0000-0001-8527-5027, corresponding author), Mary C Gilly (0000-0002-4229-0814) |
| Year | 1979 |
| Volume | 6 |
| Issue | 3 |
| Pages | 305 |
| Publication date | 1979-12-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208771 |
| OpenAlex | W2004761988 |
| Language | EN |
| Citations received | 2 |
| References cited | 2 |
Journal Article The Effect of Promotional Techniques on Purchase of Preventive Dental Care Get access Betsy D. Gelb, Betsy D. Gelb Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary C. Gilly Mary C. Gilly Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 305–308, https://doi.org/10.1086/208771 Published: 01 December 1979 Article history Received: 01 October 1978 Revision received: 01 February 1979 Published: 01 December 1979
Advertising · Business · Dental care · Family medicine · Library science · Computer Science · Economic and Environmental Valuation · History · Medicine · Obesity, Physical Activity, Diet · Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 1993 - 1998 (6) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |