Mary C Gilly
Biographic Data
| ID | 86415 |
|---|---|
| NAME | Mary C Gilly |
| GIVEN NAMES | Mary C |
| FAMILY NAME | Gilly |
| SIGNATURE | GILLY M C |
| AFFILIATIONS | University of California System |
| ORCID | 0000-0002-4229-0814 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 108 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1979 |
| LATEST PUBLICATION YEAR | 2009 |
| H-INDEX | 4 |
Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement
Using multimethod data, we investigate retirement as a life stage centered on consumption, where cultural scripts are particularly contested and in flux and where we witness an increase in breadth and depth of identity-related consumption, which we term consumer identity renaissance. While prior research on older consumers focuses on corporeal and cognitive decline and its impact on individual decisionmaking situations, our attention is drawn to …
eTailQ: Dimensionalizing, measuring and predicting etail quality
We Are What We Post? Self-Presentation in Personal Web Space
This article examines personal Web sites as a conspicuous form of consumer self-presentation. Using theories of self-presentation, possessions, and computer-mediated environments (CMEs), we investigate the ways in which consumers construct identities by digitally associating themselves with signs, symbols, material objects, and places. Specifically, the issues of interest include why consumers create personal Web sites, what consumers want to com…
A comparison of consumer experiences with online and offline shopping
(2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets & Culture: Vol. 4, No. 2, pp. 187-205
Problem-Solving Networks in Organizations: Intentional Design and Emergent Structure
A transaction cost approach to consumer dissatisfaction and complaint actions∗
The Elderly Consumer and Adoption of Technologies
The study investigated adoption of several key consumer-related technologies by the elderly. Specifically, the adoption of scanner-equipped grocery stores, electronic funds transfer, automated teller machines, and custom telephone calling services was compared in an elderly and a nonelderiy sample of consumers. Results indicated that lower percentages of the elderly group were in the trial and adoption stages for most of the innovations. However,…
Post-Purchase Consumer Processes and the Complaining Consumer
This paper addresses the issue of post-purchase processes of consumers who complain about purchase experiences. Hypotheses about complaining consumers' satisfaction or dissatisfaction with organizational response and their subsequent repurchase behavior are proposed and empirically tested using data from consumers who complained to a major oil company
The Effect of Promotional Techniques on Purchase of Preventive Dental Care
Journal Article The Effect of Promotional Techniques on Purchase of Preventive Dental Care Get access Betsy D. Gelb, Betsy D. Gelb Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary C. Gilly Mary C. Gilly Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 305–308, https://doi.org/10.1086/208771 Published: 01 Decembe…
We Are What We Post? Self-Presentation in Personal Web Space
This article examines personal Web sites as a conspicuous form of consumer self-presentation. Using theories of self-presentation, possessions, and computer-mediated environments (CMEs), we investigate the ways in which consumers construct identities by digitally associating themselves with signs, symbols, material objects, and places. Specifically, the issues of interest include why consumers create personal Web sites, what consumers want to com…
Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement
Using multimethod data, we investigate retirement as a life stage centered on consumption, where cultural scripts are particularly contested and in flux and where we witness an increase in breadth and depth of identity-related consumption, which we term consumer identity renaissance. While prior research on older consumers focuses on corporeal and cognitive decline and its impact on individual decisionmaking situations, our attention is drawn to …
Post-Purchase Consumer Processes and the Complaining Consumer
This paper addresses the issue of post-purchase processes of consumers who complain about purchase experiences. Hypotheses about complaining consumers' satisfaction or dissatisfaction with organizational response and their subsequent repurchase behavior are proposed and empirically tested using data from consumers who complained to a major oil company
The Elderly Consumer and Adoption of Technologies
The study investigated adoption of several key consumer-related technologies by the elderly. Specifically, the adoption of scanner-equipped grocery stores, electronic funds transfer, automated teller machines, and custom telephone calling services was compared in an elderly and a nonelderiy sample of consumers. Results indicated that lower percentages of the elderly group were in the trial and adoption stages for most of the innovations. However,…
A comparison of consumer experiences with online and offline shopping
(2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets & Culture: Vol. 4, No. 2, pp. 187-205
Problem-Solving Networks in Organizations: Intentional Design and Emergent Structure
A transaction cost approach to consumer dissatisfaction and complaint actions∗
The Effect of Promotional Techniques on Purchase of Preventive Dental Care
Journal Article The Effect of Promotional Techniques on Purchase of Preventive Dental Care Get access Betsy D. Gelb, Betsy D. Gelb Search for other works by this author on: Oxford Academic PubMed Google Scholar Mary C. Gilly Mary C. Gilly Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 6, Issue 3, December 1979, Pages 305–308, https://doi.org/10.1086/208771 Published: 01 Decembe…
Post-Purchase Consumer Processes and the Complaining Consumer
This paper addresses the issue of post-purchase processes of consumers who complain about purchase experiences. Hypotheses about complaining consumers' satisfaction or dissatisfaction with organizational response and their subsequent repurchase behavior are proposed and empirically tested using data from consumers who complained to a major oil company
The Elderly Consumer and Adoption of Technologies
The study investigated adoption of several key consumer-related technologies by the elderly. Specifically, the adoption of scanner-equipped grocery stores, electronic funds transfer, automated teller machines, and custom telephone calling services was compared in an elderly and a nonelderiy sample of consumers. Results indicated that lower percentages of the elderly group were in the trial and adoption stages for most of the innovations. However,…
A transaction cost approach to consumer dissatisfaction and complaint actions∗
Problem-Solving Networks in Organizations: Intentional Design and Emergent Structure
A comparison of consumer experiences with online and offline shopping
(2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets & Culture: Vol. 4, No. 2, pp. 187-205
eTailQ: Dimensionalizing, measuring and predicting etail quality
We Are What We Post? Self-Presentation in Personal Web Space
This article examines personal Web sites as a conspicuous form of consumer self-presentation. Using theories of self-presentation, possessions, and computer-mediated environments (CMEs), we investigate the ways in which consumers construct identities by digitally associating themselves with signs, symbols, material objects, and places. Specifically, the issues of interest include why consumers create personal Web sites, what consumers want to com…
Consumer Identity Renaissance: The Resurgence of Identity-Inspired Consumption in Retirement
Using multimethod data, we investigate retirement as a life stage centered on consumption, where cultural scripts are particularly contested and in flux and where we witness an increase in breadth and depth of identity-related consumption, which we term consumer identity renaissance. While prior research on older consumers focuses on corporeal and cognitive decline and its impact on individual decisionmaking situations, our attention is drawn to …
Computer Science (8 works) · Business (7 works) · Psychology (6 works) · Advertising (3 works) · Digital Marketing and Social Media (3 works) · History (3 works) · Marketing (3 works) · Social Psychology (3 works) · Technology Adoption and User Behaviour (3 works) · Art (2 works)