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Post-Purchase Consumer Processes and the Complaining Consumer

Bibliographic Data

ID2966293
AuthorsMary C Gilly (0000-0002-4229-0814), Betsy D Gelb (0000-0001-8527-5027)
Year1982
Volume9
Issue3
Pages323
Publication date1982-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/208927
OpenAlexW2003516988
LanguageEN
Citations received15
References cited3

This paper addresses the issue of post-purchase processes of consumers who complain about purchase experiences. Hypotheses about complaining consumers' satisfaction or dissatisfaction with organizational response and their subsequent repurchase behavior are proposed and empirically tested using data from consumers who complained to a major oil company

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Unique citing works15
Citations per year0,5
Citation span1996 - 2025 (30)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 13

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