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Rethinking agritourism through Strategic Action Fields

Evidence from Mantiqueira Paulista, São Paulo, Brazil

Bibliographic Data

ID11129409
AuthorsFlávio Basta (0009-0001-1419-7583, Universidade Presbiteriana Mackenzie), Dimária Silva E Meirelles (0000-0002-2755-5570, Universidade Presbiteriana Mackenzie), Marta Fabiano Sambiase (0000-0002-8449-812X, Universidade Presbiteriana Mackenzie)
Year2025
Volume63
Publication date2025-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueRevista de Economia e Sociologia Rural (JOURNAL)
Journal identifiersISSN: 0103-2003 • E-ISSN: 1806-9479
PublisherFapUNIFESP (SciELO) (PUBLISHER)
DOI10.1590/1806-9479.2025.293048
OpenAlexW4416319485
SCIELO_PIDS0103-20032025000100255
LanguageEN
References cited30

With the Covid-19 pandemic, combined with pre-existing social movements, a gradual transformation in the way products and services are consumed was observed. Rural cities, close to metropolises, experienced the temporary or permanent migration of individuals, who started to participate in local agricultural activities. In Brazil the city of São Bento do Sapucaí (SP) registered an increase in per capita income, population, and the emergence of small and medium-sized companies. Based on questions related to new forms of consumption, incorporation of tourism activities, innovations and diversifications in rural areas, this study investigates how the process of structuring and maintaining farm tourism occurs from the perspective of farmers. The article applies the Strategic Action Fields Theory (Fligstein & McAdam, 2012), which provides the conception of the logic of an ecosystem composed of a set of social orders. This theoretical lens is complemented by the Course of Action concept (Bertaux, 2014) to capture the action taken by the farmers intending to change social conditions. The empirical approach adopts the Life Narratives Method (Bertaux, 2020) to provide an understanding of the individual’s social microenvironment. The research proposes a framework for the structuring and maintaining process in farms that incorporate tourism, indicating that the actors’ social logic conditions their strategic actions and shape diversifications in the properties

Action (physics) · Agriculture · Empirical evidence · Per capita · Process (computing) · Rural tourism · Structuring · Tourism · Diverse Aspects of Tourism Research · Organic Food and Agriculture · Rural Development and Agriculture

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