Unraveling the Barriers Contributing to the Seniors Travelers’ Non-adoption Intention of Virtual Reality

Bibliographic Data

ID11216895
AuthorsQingyu Zhang (0000-0001-9739-3899, Shenzhen University), Salman Khan (0000-0003-1611-3934, Shenzhen University), Safeer Ullah Khan (0000-0002-4171-7679, Shenzhen University), Shafaqat Mehmood (0000-0003-1194-6603, Shenzhen University), Ikram Ullah Khan (0000-0002-8200-0180, University of Science and Technology Bannu), Irfan Ullah Khan (0000-0002-1024-0185, University of Science and Technology Bannu)
Year2024
Pages1-23
Publication date2024-07-07
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueLeisure Sciences (JOURNAL)
Journal identifiersISSN: 0149-0400 • E-ISSN: 1521-0588
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01490400.2024.2373409
OpenAlexW4400399654
LanguageEN
Citations received2
References cited71

Virtual reality (VR) has gained popularity and has been adopted by the hospitality and tourism industries as a means of engaging customers and marketing. However, there is still a relatively moderate level of VR adoption by senior travelers in the tourism context, even though they are a potential group of tourists that could benefit. With this context in mind, this study sought to fill this gap in the literature by investigating the barriers that subsidize senior tourists' resistance to VR. The hypothesized model was assessed using PLS-SEM centered on the responses of 431 senior Pakistani tourists. These findings demonstrate that technical and psychological barriers play an eminent role in explaining senior tourists' resistance to VR. Specifically, senior tourists' resistance to VR is associated with inertia, perceived risk, technology anxiety, incompatibility, and insufficient human interaction. In conclusion, resistance influences attitudes and non-adoption intention (NI), with attitude assisting as the mediator between NI and resistance. Additionally, perceived complexity was not significantly associated with resistance. Furthermore, NI for VR has been reported to be influenced by resistance

Human–computer interaction · Internet privacy · Virtual reality · Computer Science · Diverse Approaches in Healthcare and Education Studies · Diverse Topics in Contemporary Research · Education and Learning Interventions · Psychology

Tools

Open DOI