A More Tenable Marketing for Leisure Services and Studies
Bibliographic Data
| ID | 11217044 |
|---|---|
| Authors | Andrew T Kaczynski (0000-0001-8724-8241, University of Waterloo, corresponding author) |
| Year | 2008 |
| Volume | 30 |
| Issue | 3 |
| Pages | 253-272 |
| Publication date | 2008-05-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Leisure Sciences (JOURNAL) |
| Journal identifiers | ISSN: 0149-0400 • E-ISSN: 1521-0588 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/01490400802017464 |
| OpenAlex | W1975819771 |
| Language | EN |
| Citations received | 6 |
| References cited | 47 |
The integration of marketing principles and practices into leisure services and studies over the past 25 years has been met with significant confusion and skepticism. Recent theoretical re-conceptualizations of public leisure services marketing suggest that a new marketing philosophy is needed to guide marketing efforts in this context. This paper argues that social marketing, previously largely ignored in the leisure literature, offers a perspective more consistent with the mandate of public leisure services. An explicit goal of the essay is to clarify confusion surrounding marketing and to describe a more tenable philosophy so that a wider range of subdisciplines in leisure services and studies might take advantage of some or all of the beneficial aspects of marketing
Business · Confusion · Context (archaeology · Epistemology · Mandate · Marketing management · Marketing research · Marketing science · Perspective (graphical · Political science · Public relations · Public Sector Marketing · Relationship marketing · Return on marketing investment · Service (business · Services marketing · Skepticism · Social marketing · Sociology · Computer Science · Customer Service Quality and Loyalty · Law · Marketing · Psychology · Recreation, Leisure, Wilderness Management · Sharing Economy and Platforms
Parks and physical activity
When east meets west
Avatar Profile Design and Source Credibility in Online Leisure Communities
Exploring Relationships Between Physical Activity, Leisure Involvement, Self-Efficacy, and Motivation via Participant Segmentation
This Girl Can(’t)
Are generic strategies ‘fit for purpose’ in a public service context
Marketing Social Marketing in the Social Change Marketplace
Social Marketing
Marketing as Exchange
Social marketing
Reformulating the conceptualization of marketing in the context of public leisure services
Exchange and Power in Social Life
Moving beyond individualism in leisure theory
Implementing a preferred equity model for the delivery of leisure services in the US context
Reformulating the conceptualization of marketing in the context of public leisure services
A hierarchical model of leisure constraints
What is Leisure? The Perceptions of Recreation Practitioners and Others
Defining the Client in the Public Sector
A Revised Conceptualization of Marketing in the Context of Public Leisure Services
The Marginal User as the Justification for Public Recreation
Leisure, Social Capital, and Democratic Citizenship
Do User Fees Exclude Low-income People from Resource-based Recreation
The Effects of Different Types of Information Messages on Perceptions of Price and Stated Willingness-to-Pay
The Rest of the Story
The Parks Are Being Loved To Death” and Other Frauds and Deceits in Recreation Management
The Role of Social Marketing in Leisure and Recreation Management
Management
Merchandising Commodities and Citizenship on Television
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,38 |
| Citation span | 2010 - 2025 (16) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 6 |