Social marketing
A critical appraisal
Bibliographic Data
| ID | 22945753 |
|---|---|
| Authors | David Buchanan (0000-0002-5103-2219, University of Massachusetts Amherst, corresponding author), David R Buchanan, SASIRAGHA REDDY (South African Medical Research Council), ZAFAR HOSSAIN |
| Year | 1994 |
| Volume | 9 |
| Issue | 1 |
| Pages | 49-57 |
| Publication date | 1994-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Promotion International (JOURNAL) |
| Journal identifiers | ISSN: 0957-4824 • E-ISSN: 1460-2245 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/heapro/9.1.49 |
| OpenAlex | W2053147424 |
| Language | EN |
| Citations received | 17 |
This article provides a critical analysis of the growing use of social marketing in the field of health promotion. In response to a recent article by A. Hastings and G. Haywood (Health Promotion International, 6, 135–134), three questions are asked about each of the proposed tenets of social marketing: are these ideas new? are they more effective than current health promotion practices? and do they raise any particular ethical concerns? On each of these counts, the analysis suggests that the purported benefits of social marketing might not be as great as proponents claim. There are also some problematic unintended consequences that arise from the use of social marketing methods. The narrow focus on individual behavior change and the potentially manipulative techniques for inducing behavior change are of particular concern. The paper concludes with a call for further discussion about the limits and potential iatrogenic side-effects of using social marketing strategies for health promotion.
Alternative medicine · Business · Critical appraisal · Health promotion · Political science · Promotion (chess) · Public health · Public relations · Social marketing · Sociology · Unintended consequences · Community Health and Development · Marketing · Medicine · Nursing · Psychology · Service and Product Innovation · Service-Learning and Community Engagement
The Behavioral Determinants of Exercise
Marketing Social Marketing in the Social Change Marketplace
Reformulating the conceptualization of marketing in the context of public leisure services
Not Enough Time? Individual and Environmental Implications for Workplace Physical Activity Programming Among Women with and without Young Children
The Untapped Potential of Social Marketing
Perceived Constraints on Informal Recreational Sports Participation
Beyond cultural intermediaries? A socio-technical perspective on the market for social interventions
Can Exercise Contribute to the Goals of Feminist Therapy
Social Marketing and Martin
A Revised Conceptualization of Marketing in the Context of Public Leisure Services
The effectiveness of social marketing in global health
Reformulating the conceptualization of marketing in the context of public leisure services
A More Tenable Marketing for Leisure Services and Studies
Determinants of Active Leisure for Women with Young Children—an “Ethic of Care” Prevails
Governing at a distance
Does condom social marketing improve health outcomes and increase usage and equitable access
Condom Social Marketing, Pentecostalism, and Structural Adjustment in Mozambique
| Unique citing works | 17 |
|---|---|
| Citations per year | 0,61 |
| Citation span | 1998 - 2022 (25) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 16 |