The effectiveness of social marketing in global health
A systematic review
Bibliographic Data
| ID | 14668262 |
|---|---|
| Authors | Rebecca Firestone, Cassandra J Rowe, Shilpa N Modi, Dana Sievers |
| Year | 2017 |
| Volume | 32 |
| Issue | 1 |
| Pages | 110-124 |
| Publication date | 2017-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Policy and Planning (JOURNAL) |
| Journal identifiers | ISSN: 0268-1080 • E-ISSN: 1460-2237 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/heapol/czw088 |
| Language | EN |
| Citations received | 32 |
| References cited | 153 |
Strategies for increasing impact, engagement, and accessibility in HIV prevention programs
Mapping research evidence on the use of contraceptives among adolescent girls in Africa
Markets, incentives, and health promotion can improve family planning and maternal health practices
Understanding how social norms affect modern contraceptive use
Perception of the Effectiveness of Health-Related Campaigns among the Adult Population
Willingness to Pay for Condoms among Men in Sub-Saharan Africa
How did the use of the social marketing approach in Egyptian communities succeed in improving breastfeeding practices and infants’ growth
Using Social Marketing to Reduce Salt Intake in Iran
Marketing strategies for promoting workplace hepatitis B and C virus testing
Social franchising in healthcare
Mass media campaigns to reduce unnecessary caesarean sections
Applying Social Marketing Principles for Community-Based Cancer Screening Programs
The Role of Cultural Congruence and Taboo Level in Enhancing Message Effectiveness for Social Issues
Opportunities to Improve Awareness of Antimicrobial Resistance Through Social Marketing
Exploring Biased Systematic Processing in Organ Donation Promotion in China
Implications for forest management planning in the Northeast
Attitudinal factors associated with drink counting
Taking a local government perspective for economic evaluation of a population-level programme to promote exercise
The Use of Social Digital Networks by NGDO from a Social Marketing Perspective
The Role of News Media in Reducing Traffic Accidents
Girl Champ in eSwatini
Contextualizing future maternal RSV vaccination acceptance and trust among pregnant and lactating women in Kenya
Evaluating Advertising Strategies for Sexual and Reproductive Health Care After Sexual Violence
Social entrepreneurship research in the Greater China Region
California’s Supplemental Nutrition Assistance Program-Education (SNAP-Ed) Be Better social marketing campaign
Promoting meal planning through mass media
It’s Your Right – implementation and outcomes of a co-designed national Australian hepatitis C health promotion campaign
Reaching rural communities through ‘Healthy Entrepreneurs’
Harnessing Belief for Social Change
Project Last Mile and the development of the Girl Champ brand in eSwatini
Mass media and communication interventions to increase HIV testing among gay and other men who have sex with men
Antiracism for sale
Changes in Perceptions of Quality Of, and Access To, Services Among Clients of a Fractional Franchise Network in Nepal
Pills, Injections and Audiotapes
Marketing Social Marketing in the Social Change Marketplace
HIV Prevention Among Sex Workers in India
Systematic review of the effectiveness of mass communication programs to change HIV/Aids-related behaviors in developing countries
A 10-Year Systematic Review of HIV/Aids Mass Communication Campaigns
Financing of global health
The PRISMA Statement for Reporting Systematic Reviews and Meta-Analyses of Studies That Evaluate Health Care Interventions
Guilt, Fear, Stigma and Knowledge Gaps
Social marketing
Use of Medicines Changing the Face of Abortion
Regional variation in the allocation of development assistance for health
Case Study
Preventing HIV infection through peer education and condom promotion among truck drivers and their sexual partners in Tanzania, 1990-1993
The impact of a mass media campaign on personal risk perception, perceived self-efficacy and on other behavioural predictors
Strategies for engaging the private sector in sexual and reproductive health
The impact of media-based health education on tuberculosis diagnosis in Cali, Colombia
Changes in the proportion of facility-based deliveries and related maternal health services among the poor in rural Jhang, Pakistan
Targeted interventions of the Avahan program and their association with intermediate outcomes among female sex workers in Maharashtra, India
Increasing safer sexual behavior among Lao kathoy through an integrated social marketing approach
Assessment of the scale, coverage and outcomes of the Avahan HIV prevention program for female sex workers in Tamil Nadu, India
An integrated individual, community, and structural intervention to reduce HIV/STI risks among female sex workers in China
The reach and impact of social marketing and reproductive health communication campaigns in Zambia
Assessing effects of a media campaign on HIV/Aids awareness and prevention in Nigeria
Community-based prevention leads to an increase in condom use and a reduction in sexually transmitted infections (STIs) among men who have sex with men (MSM) and female sex workers (FSW)
Heading towards the Safer Highways
A study to evaluate the acceptability, feasibility and impact of packaged interventions (“Diarrhea Pack”) for prevention and treatment of childhood diarrhea in rural Pakistan
Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi
Condom use and prevalence of syphilis and HIV among female sex workers in Andhra Pradesh, India – following a large-scale HIV prevention intervention
Impact of an HIV Prevention Intervention on Condom Use among Long Distance Truckers in India
The promotion of condom use in non-regular sexual partnerships in urban Mozambique
The performance of social marketing in reaching the poor and vulnerable in Aids control programmes
Red palm oil as a source of vitamin A for mothers and children
What works and why? Evaluation of a community nutrition programme in Kenya
Social mobilization and social marketing to promote NaFeEdta-fortified soya sauce in an iron-deficient population through a public–private partnership
Social marketing of water and sanitation products
Narrowing the treatment gap with equitable access
Village-based Aids prevention in a rural district in Uganda
Community-level impact of the reproductive health vouchers programme on service utilization in Kenya
Comparing private sector family planning services to government and NGO services in Ethiopia and Pakistan
Social franchising of TB care through private GPs in Myanmar
Collaboration, Cholera, and Cyclones
Fundamental Elements of the Quality of Care
A Randomized Community Trial of Enhanced Family Planning Outreach in Rakai, Uganda
Emergency Contraception in Honduras
Impact of an Advertising Campaign on Condom Use in Urban Pakistan
Effects of an Entertainment-Education Radio Soap Opera on Family Planning and HIV Prevention in St. Lucia
The economics of social marketing
| Unique citing works | 32 |
|---|---|
| Citations per year | 4 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 32 |