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Visitors' cognitive vaccines

Self-reflection on dissonant narratives after heritage tourism experiences

Bibliographic Data

ID11233271
AuthorsJoelle Soulard (0000-0003-4453-1770, corresponding author), Zachary A Russell (0000-0002-0242-0231), Zachary Russell
Year2025
Volume112
Pages103935
Publication date2025-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research (JOURNAL)
Journal identifiersISSN: 0160-7383 • E-ISSN: 1873-7722
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annals.2025.103935
OpenAlexW4408106675
LanguageEN
Citations received4
References cited72

This study innovatively transposes inoculation theory to heritage tourism contexts, exploring how visitors critically engage with dissonant narratives. While previous research has examined external factors shaping dissonant heritage, less attention has been given to how visitors reflect on and engage with these narratives. Understanding these cognitive processes is crucial, as heritage sites often serve as spaces where visitors question their broader worldviews. Employing an informed grounded theory approach, we conducted in-depth interviews with 40 visitors across several heritage sites. We find that visitors engage in a dynamic process of cognitive inoculation, where exposure to diverse onsite perspectives enhances their media literacy and equips them with skills to critically assess and reflect on complex heritage narratives

Aesthetics · Archaeology · Art · Cognition · Cognitive dissonance · Consonance and dissonance · Geography · Literature · Narrative · Reflection (computer programming · Sociology · Tourism · Computer Science · Digital Storytelling and Education · Diverse Aspects of Tourism Research · Neuroscience · Psychology · Social Psychology · Tourism, Volunteerism, and Development

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4
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