Gain frame appeals more to loyal customers

Bibliographic Data

ID11234236
AuthorsYaya Song (0000-0002-9278-2681, Sun Yat-sen University), Qing He (0000-0002-6782-099X, Sun Yat-sen University), Qihao He (0000-0002-3162-8648), Ye Zhang (0009-0002-2442-4804), Zhang Ye (0000-0003-3495-5596, Florida Atlantic University), Yaoqi Li (0000-0002-1826-5547, Sun Yat-sen University, corresponding author)
Year2025
Volume111
Pages103929
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research (JOURNAL)
Journal identifiersISSN: 0160-7383 • E-ISSN: 1873-7722
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annals.2025.103929
OpenAlexW4407922629
LanguageEN
References cited17

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