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Conceptualising audience immersion in tourism performing arts

Definition and characteristics

Bibliographic Data

ID11235920
AuthorsMinyan Feng (0000-0001-5587-9014, Macao University of Tourism, corresponding author), Yueying Hazel Xu, Yueying Xu (0000-0001-9794-8364, Macao University of Tourism)
Year2025
Volume112
Pages103956
Publication date2025-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAnnals of Tourism Research (JOURNAL)
Journal identifiersISSN: 0160-7383 • E-ISSN: 1873-7722
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.annals.2025.103956
OpenAlexW4409319503
LanguageEN
Citations received8
References cited34

Immersion has recently become a buzzword in tourism literature; however, its application is often casual and context-blind, without an adequate delineation of what immersion truly entails. This study, focusing on tourism performing arts, establishes a precise and comprehensive conceptualisation of audience immersion to reflect tourists' distinctive experiences accurately. A two-stage qualitative method is employed, incorporating data from online comments and focus group discussions . Analysis via an inductive–deductive approach reveals six key characteristics of immersion, leading to a new and context-specific definition. An experiential model depicting three levels of immersion is established according to the human information processing framework. This study introduces a dual-component method to conceptualise immersion and provides practical insights for better understanding immersive experiences in a specific context. • Adopts qualitative research methods with two stages: online comments and focus group. • Provides a dual-component method to conceptualise audience immersion. • Proposes an experiential model of three-level immersion with their characteristics. • Highlights differences in immersion between tourism performances and other contexts

Advertising · Archaeology · Art · Business · Geography · Immersion (mathematics · Performing arts · Sociology · The arts · Tourism · Visual arts · Diverse Aspects of Tourism Research · Mathematics · Media Influence and Health · Sport and Mega-Event Impacts

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Unique citing works8
Citations per year8
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 7

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