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Relevance of E-Participation in the state health campaign in Spain

EstoNoEsUnJuego / #ThisIsNotAGame

Bibliographic Data

ID11239366
AuthorsSonia Santoveña-Casal (0000-0002-9761-6148, Universidad Nacional de Educación a Distancia, corresponding author), Ma Dolores Fernández Pérez (0000-0002-6725-7252, Universidad Nacional de Educación a Distancia)
Year2022
Volume68
Pages101877
Publication date2022-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTechnology in Society (JOURNAL)
Journal identifiersISSN: 0160-791X • E-ISSN: 1879-3274
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.techsoc.2022.101877
PMID36540135
OpenAlexW4205993348
LanguageEN
Citations received2
References cited64

Confronting the COVID-19 health emergency has forced public administrations in Spain to work with various networks as a means of promoting their campaigns to citizens. This paper aims to analyse digital citizens' e-participation by focusing on the state health campaign #EstoNoEsUnJuego - #ThisIsNotAGame. This campaign was launched by the Spanish Ministry of Health in September 2020 via Twitter with the objective of reinforcing protection measures against the virus. A sample consisting of 19,576 tweets, sent from September 2020 to February 2021, was investigated and the results have indicated that, of 9133 users, 64.8% of citizens collaborated in the dissemination of tweets. It was observed that most messages supported the campaign by disseminating information on measures, data and news. Only 0.1% of the messages were aggressive. The conclusion is that, despite not having created a true form of communication between public institutions and citizens, e-participation has generated a functional connection between them. Citizens have acquired a responsible and participatory digital role which, although failing to show personal involvement in their comments, has been the main driving force behind the success of this campaign

Christian ministry · Citizen journalism · Coronavirus disease 2019 (COVID-19 · Dissemination · Political science · Public health · Public relations · Relevance (law · State (computer science · Work (physics · Communication and COVID-19 Impact · Engineering · Law · Medicine · Misinformation and Its Impacts · Nursing · Public Administration · Social Media and Politics

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Unique citing works2
Citations per year1
Citation span2024 - 2025 (2)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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