Political crowdfunding and resource mobilization for collective action
The keys to success
Bibliographic Data
| ID | 11239501 |
|---|---|
| Authors | Bruno González‐cacheda (0000-0002-1833-0003, Universidade de Vigo, corresponding author), Bruno González-Cacheda, Celso Cancela Outeda (0000-0001-9034-2896, Universidade de Vigo) |
| Year | 2021 |
| Volume | 67 |
| Pages | 101743 |
| Publication date | 2021-11-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Technology in Society (JOURNAL) |
| Journal identifiers | ISSN: 0160-791X • E-ISSN: 1879-3274 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.techsoc.2021.101743 |
| OpenAlex | W3200893067 |
| Language | EN |
| Citations received | 10 |
| References cited | 46 |
This paper focuses on the determination and analysis of the keys to success in the mobilization of resources through political crowdfunding projects aimed to develop activities linked to collective action for social and political change. For that purpose, based on financial success, we have carried out benchmarking and statistical analysis through diverse variables related to communicative, financial, relational and organizational elements. This study was conducted on 233 campaigns developed in Spain between 2012 and 2017. The results show the importance of the intensity of the campaign posts and the impact through Twitter. Furthermore, as new findings, the partnership between the campaign news in digital media and the financial success should be pointed out as well as the importance of dissemination and the success of cooperation at a communicative level between agents of a socio-political nature. To conclude, we must stress the importance of the organizational and communicative role of the promoters for success and its ability to articulate an external structure configured on identity and technical elements that facilitate the cooperation and activation of ties of different intensity through a media ecosystem, specially Twitter
Action (physics · Business · Collective action · Collective identity · General partnership · Political science · Politics · Public relations · Resource (disambiguation · Resource mobilization · Social media · Social movement · Computer Science · Digital Marketing and Social Media · FinTech, Crowdfunding, Digital Finance · Microfinance and Financial Inclusion
Connective Resource Mobilization
“Who, if not us?” Explaining the success of the biggest crisis-response fundraising campaigns in Ukraine
The dilemma of youth’s political participation
Crowdfunding for sustainable engineering
Crowdfunding renewable energy investments
Impacts and Consequences of Digital Democratic Innovations in Political Parties
Why we hide good deeds? The selfless and anonymous donation behavior in crowdfunding
Pockets, dresses and suppression – A philosophical reflection on clothing, agency, and identity
From civil society to populism. Mapping a typology of political activism in Europe
The Role of Crowdfunding in Political Mobilization and Extremism in Canada
Frontiers in social movement theory
Los Movimientos Sociales
Crowdfunding
The Blackwell Companion to Social Movements
Digital Media and the Personalization of Collective Action
Three provocations for civic crowdfunding
Mediated grassroots collective action
How Offline Gatherings Affect Online Communities
Resources and Social Movement Mobilization
Community and alternative media in the citizen ́s protest cycle since the 15M-movement
Advocacy 2.0
Defining and classifying interest groups
Customizing strategy
Revisiting mediated activism
Social Innovation and Crisis in the Third Sector in Spain. Results, Challenges and Limitations of ‘Civic Crowdfunding’
From friendfunding to crowdfunding
Disputar la democracia. El caso de Podemos en España
Ties, Likes, and Tweets
Digital Network Repertoires and Organizational Hybridity
A situated understanding of digital technologies in social movements. Media ecology and media practice approaches
Debunking Spontaneity
La construcción de los movimientos sociales
The Concept of Social Movement
Resource Mobilization and Social Movements
The Strength of Weak Ties
| Citations per year | 2.5 |
|---|---|
| Citation span | 2022 - 2026 (5) |
| Highly cited | No |