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Crowdfunding

Motivations and deterrents for participation

Bibliographic Data

ID23386281
AuthorsElizabeth Gerber (0000-0001-8914-071X, Northwestern University), Elizabeth M Gerber (Northwestern University, Evanston, Il), Julie Hui (0000-0002-9776-9400, Northwestern University, Evanston, Il)
Year2013
Volume20
Issue6
Pages1-32
Publication date2013-12-01
Open AccessYes
TypeARTICLE
VenueACM Transactions on Computer-Human Interaction (JOURNAL)
Journal identifiersISSN: 1073-0516 • E-ISSN: 1557-7325
PublisherAssociation for Computing Machinery (ACM) (PUBLISHER)
DOI10.1145/2530540
OpenAlexW2050362133
LanguageEN
Citations received54
References cited34

Crowdfunding is changing how, why, and which ideas are brought into existence. With the increasing number of crowdfunded projects, it is important to understand what drives people to either create or fund these projects. To shed light on this new social phenomenon, we present a grounded theory of motivation informed by the first cross-platform qualitative study of the crowdfunding community. By performing 83 semistructured interviews, we uncover creator motivations, which include the desire to raise funds, expand awareness of work, connect with others, gain approval, maintain control, and learn; and supporter motivations, which include the desire to collect rewards, help others, support causes, and be part of a community. We also explore deterrents to crowdfunding participation, including, among creators, fear of failure, and, for supporters, lack of trust. Based on these findings, we provide three emergent design principles to inform the design of effective crowdfunding platforms and support tools.

Business · Grounded theory · Phenomenon · Political science · Public relations · Qualitative research · Sociology · Supporter · Work (physics) · Digital Marketing and Social Media · Engineering · FinTech, Crowdfunding, Digital Finance · Sharing Economy and Platforms

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Citations per year6
Citation span2017 - 2026 (10)
Highly citedNo

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